Press Release: Divine Solitaires Launches a Lounge at National Jewelry Awards

Feb 24, 2015 3:09 AM By Divine Solitaires

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Press Release: Divine Solitaires, India’s first solitaire diamond brand, inaugurated its exclusive experience lounge at the Gem and Jewellery Federation's (GJF) National Jewellery Awards 2015. The lounge is a first-of-a-kind initiative by any Indian jewelry brand seeking a more intimate approach to interacting with customers.

Divine Solitaires is a leading solitaires brand available at 100 of India's top jewelers. The Divine Solitaires lounge was launched at the National Jewellery Awards by GJF's chairman, Shri Haresh Soni, GJF vice chairman, Manish Jain and GJF director, Nitin Kadam.

“It is an important milestone and a momentous occasion for us," said Jignesh Mehta, the co-founder and managing director of Divine Solitaires. "All our partner jewelers in 63 Indian cities are among the best in India. We are proud and privileged to inaugurate the exclusive experience lounge at the GJF Awards, which is aimed to achieve the highest level of customer satisfaction.”

Mehta added, “Solitaire diamonds are a high-involvement product category. Customers need to be educated about the various aspects, including product features and pricing. Customers also prefer pampering and secrecy; all this motivated the creation of our Divine Solitaires experience lounge at partner jewelers. The response to this initiative from our partners to date has been encouraging.”

About Divine Solitaires:

Divine Solitaires was founded by brothers Jignesh Mehta and Shailen Mehta in 2006 to organize the market of loose solitaire diamonds in India with a focus on diamond quality and cut. It was established under the group of RS Diamonds India Pvt. Ltd. that has been a player in the Indian diamond Industry since 1990. Divine Solitaires focuses on extraordinary craftsmanship, stringent quality measures, superior finish and polish and transparency in pricing. Divine Solitaires ensures that the customer feels at ease while buying high quality diamonds and has complete trust in the pricing.

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Tags: Divine Solitaires, India, Jewelry