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Brad Campbell Joins Sarine North America

Apr 20, 2015 12:42 PM   By Jeff Miller
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RAPAPORT... Sarine Technologies Ltd.'s subsidiary, Sarine North America Inc., appointed Brad Campbell as the vice president of sales. Campbell spent much of his career at Morgan Jewelers, ultimately serving as vice president of merchandising and then as company president. He also served as a member of the buying committee for the Leading Jewelers Guild.

Ohad Axelrod, the general manager of Sarine North America, said, “As a veteran diamond industry executive, Mr. Campbell will make a significant contribution to the company and we welcome him warmly to the global Sarine family."

Uzi Levami, the CEO of Sarine Technologies, said,  "We are currently undergoing a major expansion of our activities in the polished diamonds trade and retail market. Mr. Campbell's extensive experience, insight and networks in the diamond retail industry will be a major addition to our team and will accelerate the rollout of our pipeline of trade and retail solutions."

Campbell said, “I firmly believe in Sarine's company vision to advance the industry with sales solutions that offer significant added value. I am therefore delighted to take part in Sarine's new and exciting innovative activities in the polished diamond industry. At Sarine, my ultimate goal will be to serve the ever changing needs of millennial consumers, in order to meet and exceed their expectations of our industry. I look forward to working together with diamond retailers and their suppliers to enhance the diamond buying experience.”

Tags: appointments, executive, Jeff Miller, Sarine, technology
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