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IGI North America Airs TV Ads to Boost Consumer Confidence
Mar 15, 2016 6:59 AM
By Rapaport News
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RAPAPORT... International Gemological
Institute (IGI) North America launched a national advertising campaign on U.S.
cable television to increase consumer awareness about and confidence in the
diamond and fine-jewelry industry.
The advertisements started airing
on Fox News, MSNBC, CNBC, CNN, HLN and Time Warner Cable NY1 News from March
14, according to an IGI statement Monday. Aimed at targeted markets, they are
focused on educating consumers about the need for independently graded and
evaluated diamonds, which would in turn provide peace of mind and incentivize
them to buy fine gemstone jewelry.
“The advertising campaign positions IGI as a brand consumers
can trust when making a jewelry purchase,” Jerry Ehrenwald, IGI’s president,
said. “IGI assurance builds confidence among consumers, and credibility among
retailers who offer IGI reports."
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Tags:
advertising, International Gemological Institute, marketing, Rapaport News, TV advertising
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