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JA Targets TV to Boost Wedding Jewelry Sales
Jun 19, 2016 5:42 AM
By Rapaport News
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RAPAPORT... Jewelers of America (JA) said it will
promote silver and platinum wedding jewelry in more than 30 television shows in
the morning across the U.S. on Tuesday.
The ‘June
Wedding Tour’ will showcase the work of 19 jewelry
designers and aims to stimulate sales for the trade body’s retail members. JA
has partnered with the Silver Promotion Service and the Platinum Guild
International for the media campaign.
“June is an important month to reach
consumers with wedding jewelry education and gift ideas,” said Amanda Gizzi,
JA’s director of PR and events. “On this tour, we will be featuring platinum
engagement ring trends such as split shanks, colored gemstones and diamonds,
updated halo settings along with the top wedding band styles for men and for
women.”
Jewelry designers in the TV campaign for
silver gift ideas include Alex Woo, Ariva Fine Jewelry, Ed Levin, Frederic
Duclos, Joryel Vera, LJD Designs, Martha Seely, Phillip Gavriel, and Samuel B.
For platinum engagement rings and wedding
bands, the list of jewelry designers includes: AG Gems, Alexandra Mor,
Everband, Gumuchian, Gurhan, K. Mita, Lashbrook, Leo Ingwer, LX Antwerp, Omi
Privé, Phyllis Bergman for Mercury Ring, Scott West and Stuller.
“Also featured will be the top silver gifts
including silver with color, cufflinks and men’s bracelets and personalized
jewelry,” Gizzi added.
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Tags:
ja, Jewelers of America, marketing, platinum, Rapaport News, silver, television, trade bodies, trade organizations. advertising, tv, Wedding Jewelry
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