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Charles & Colvard, Helzberg Expand Retail Deal
Mar 5, 2017 7:55 AM
By Rapaport News
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RAPAPORT... Charles & Colvard will double the number of Helzberg
Diamonds stores where its moissanite jewelry is available, under an extension
of its arrangement with the Warren Buffett-owned retailer.
“Our companies share a common customer, and this expansion
initiative allows us to mutually address a market need that moissanite
fulfills,” Suzanne Miglucci, chief executive officer of Charles & Colvard,
said in a statement last week.
Charles & Colvard began supplying products to Helzberg’s
ecommerce site in 2013 and later expanded the partnership to some of the
jeweler’s retail stores. Charles & Colvard makes and distributes
moissanite, a diamond substitute created in laboratories. The Helzberg deal
features Charles & Colvard’s Forever One brand of D-to-F-color moissanite
stones, introduced in 2015.
Helzberg, a subsidiary of Buffett’s Berkshire Hathaway
conglomerate, operates more than 230 stores across the U.S.
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Tags:
Berkshire Hathaway, Charles & Colvard, Forever One, Helzberg, Helzberg Diamonds, moissanite, Rapaport News, Suzanne Miglucci, warren buffett
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