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Three Las Vegas Shows Partner for June Events
Oct 18, 2018 9:35 AM
By Rapaport News
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RAPAPORT... Three major Las Vegas trade shows have joined forces to hold
their 2019 exhibitions at the same location to make attendance easier for
buyers.
The American Gem Trade Association (AGTA) Gem Fair, the Las
Vegas Antique Jewelry and Watch Show, and Premier will all take place at
the Las Vegas Convention Center (LVCC) from May 30 to June 3, the organizers of
the events said Wednesday. Visitors will be able to get into all three shows
with one badge.
The joint initiative, called “The Collective,” will also
include a combined marketing campaign highlighting the LVCC as a main
attraction during show week. The industry traditionally congregates in the
Nevada city that week for several trade fairs, most notably JCK Las Vegas.
“We felt that it was imperative to have a consistent message
with which we can promote the LVCC as a whole,” said Douglas Hucker, CEO of AGTA. “By establishing ‘The Collective,’ we are conveying to
retailers and designers that the LVCC is a comprehensive, one-stop-shop venue
for all of their buying needs, and we are reiterating the message that our
three co-located shows are collectively creating a powerful shift in the
landscape of Las Vegas market week.”
Image: Las Vegas Convention Center. (Flickr)
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Tags:
AGTA, American Gem Trade Association, antique, Douglas Hucker, Las Vegas Antique Jewelry and Watch Show, Las Vegas Convention Center, LVCC, premier, Rapaport News, The Collective
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