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Celine Assimon new 150
Ex-De Grisogono CEO to Head De Beers Jewellers
De Beers Jewellers has appointed Céline Assimon as CEO, succeeding François Delage, who will step down after
News Aug 25, 2020 Rapaport News
De Beers Office in Botswana
De Beers Turns to Tech as Layoffs Loom
De Beers is no stranger to changing strategy. Throughout its 130-plus-year history, the company has often adjusted its approach,
Analysis Aug 03, 2020 Avi Krawitz
De Beers Gemist
De Beers Invests in Online Jewelry Brand
De Beers has invested in jewelry company Gemist, which enables customers to create customized jewelry online and try
News Jul 19, 2020 Rapaport News
RJC
RJC Elects New Board Members
The Responsible Jewellery Council (RJC) has expanded its board and appointed seven trade members to represent
News May 24, 2020 Rapaport News
Sally Morrison
Sally Morrison Returns to Natural Role at De Beers
De Beers has appointed Sally Morrison director of public relations for natural diamonds. The long-serving branding specialist
News May 18, 2020 Rapaport News
De Beers Podcast
Podcast: How the Pandemic Is Changing De Beers
The diamond industry will need to tweak its messaging to emphasize the values its product and brands
News Apr 27, 2020 Rapaport News
Dubai Conference Lab Grown Panel
Synthetics vs. Natural: The Battle over Value
In a jam-packed program, the Dubai Diamond Conference set the stage well for its main bout: finally,
Analysis Nov 13, 2019 Avi Krawitz
Podcast banner
Podcast: Why Bridal’s Not Enough
The Rapaport Diamond Podcast interviewed Stephen Lussier, De Beers’ vice president, consumer and brands, after the
News Nov 07, 2019 Rapaport News
DPA
DPA Chief Lieberherr Steps Down
Jean-Marc Lieberherr has resigned as CEO of the Diamond Producers Association (DPA), an organization he has led since its
News Oct 15, 2019 Rapaport News
Forevermark Nancy Liu thumbnail
Forevermark Appoints New CEO
De Beers jewelry subsidiary Forevermark has promoted chief operating officer Nancy Liu to CEO, as Stephen Lussier steps
News Apr 21, 2019 Rapaport News
Time to reengage with bridal
Time for the Trade to Reengage with Bridal
There’s a caveat that Stephen Lussier emphasizes when marketing diamonds to millennials as a symbol of love. The industry needs
News Mar 13, 2019 Avi Krawitz
De Beers
De Beers Retail Unit Drops ‘Diamond’ from Name
De Beers has renamed its retail chain De Beers Jewellers “to reflect the public brand identity already
News Jun 21, 2018 Joshua Freedman
Charles Stanley
Forevermark Unveils New Omni-Channel Strategy
De Beers is expanding its presence in stores that carry the Forevermark brand and improving its omni-channel offering
News Jun 01, 2018 Avi Krawitz
De Beers
Forevermark Unveils New Concept Store in China
Forevermark has launched a concept store in Shanghai tailored to millennial shopping habits, marking its 1,000th branch in China.
News May 23, 2018 Rapaport News
Stephen Lussier
Forevermark Chief to Get Top AGS Honor
The American Gem Society (AGS) will honor three industry leaders at its Circle of Distinction dinner, it said
News May 22, 2018 Rapaport News
Forevermark
Forevermark Targets Key European Markets
Forevermark is making a play for the European market, after achieving significant retail growth last year. The
News Mar 22, 2018 Rapaport News
Hong Kong March 2018 show
DPA Eyes Chinese Millennial Market
The Diamond Producers Association (DPA) unveiled its China marketing program at the recent Hong Kong International
News Mar 05, 2018 Rapaport News
Women self-buying jewelry
De Beers Marketing Targets Women
De Beers is changing its messaging this holiday season by concentrating on women’s empowerment in its upcoming advertising campaign. “Historically,
News Sep 14, 2017 Avi Krawitz
De Beers Diamond Jewellers
De Beers Hikes Marketing Budget to $140M
De Beers will put more than $140 million into marketing this year, its biggest spend since
News Aug 29, 2017 Rapaport News
Stephen Lussier De Beers Forevermark
De Beers Broadens Lussier’s Branding Role
De Beers’ top marketing boss has taken on an expanded role now that the miner has acquired its
News Aug 07, 2017 Joshua Freedman
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