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Georg Jensen Acquires Danish Silver

May 1, 2013 4:43 PM   By Jeff Miller
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RAPAPORT... Jewelry brand Georg Jensen  acquired Danish Silver, an authorized dealer of Georg Jensen antique hollowware, jewelry and watches. Danish Silver was founded by Gregory and Anna Kristina Pepin in 1999 and has carried the world's largest collection of Georg Jensen Antique silver available for purchase, according to the company. Now the Georg Jensen Antique collection will be exclusively available in Georg Jensen flagship stores in Copenhagen, New York and London as dedicated Georg Jensen Antique shop-in-shops.

Georg Jensen Antiques will also continue to show at major antique events and fairs in the U.S. as well as expositions and collector events in Europe and Asia.

"It is our great pleasure to embrace the heritage of Georg Jensen and extend the message of luxury within our own stores," said David Chu, the CEO of Georg Jensen. "Mr. Pepin's knowledge and understanding of the customer will help to introduce the Georg Jensen antique business to a new audience of collectors and grow Georg Jensen as a luxury brand."

Gregory Pepin, the CEO of Danish Silver, added, "I am honored to join the Georg Jensen family. It is a unique opportunity to be a part of a design culture where silver design and craftsmanship is the origin of the brand."

Tags: acquisition, Danish silver, georg jensen, Jeff Miller
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