|
|
Royal Asscher, Helzberg Join Hands to Introduce World-Famous Diamond Collection
Oct 19, 2015 5:34 AM
|
|
|
RAPAPORT... Illustrious Diamond cutter Royal Asscher and retailer Helzberg
Diamonds have
formed apartnership to introduce a precious
stones collection online and in 40 Helzberg retail stores in the U.S.
The Royal Asscher Brilliant Cut and Royal Asscher Helzberg
Diamonds repertoire was shown at an event in Helzberg’s Kansas City store September 28. That was followed by a three-week
sales promotion tour in the U.S., the Amsterdam-based Royal Asscher said in a
statement October 15.
The
assortment features Royal Asscher’s signature cuts, the Royal Asscher Cut, and
the newly-introduced Royal Asscher Brilliant Cut, which were presented in June at
the JCK jewelry show in Las Vegas. Each ring carries the Royal Asscher signature crown and is designed by Lita
Asscher, the statement said.
Both cuts were inspired by the 3,106-carat Cullinan diamond,
polished by Joseph Asscher in 1908, according to Royal Asscher.
Edward Asscher, a fifth-generation descendant of the Asscher
family, said Helzberg, the North Kansas City company owned by Berkshire
Hathaway, was “dedicated” to values such as “integrity, quality and social
responsibility.”
|
|
|
|
|
|
|
|
|
|
Tags:
, Cullinan diamond, Helzberg Diamonds, online sales, royal asscher
|
|
|
|
|
|
|
|
|
|
|