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Tiffany Unveils First Ads Under New Design Boss
Jul 30, 2017 8:11 AM
By Rapaport News
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RAPAPORT... Six people from diverse creative fields will feature in Tiffany
& Co.’s 2017 fall advertising campaign — its first under new chief artistic
officer Reed Krakoff.
Entitled “There’s Only One,” the effort brings together actresses
Elle Fanning and Janelle Monáe (pictured); ballet dancer David Hallberg; actress, singer
and model Zoë Kravitz; supermodel and activist Cameron Russell; and musician
Annie Clark, also known as St. Vincent, the jeweler announced last week.
Portrait photographs and behind-the-scenes videos show the
individuals wearing Tiffany jewelry that reflects the style and influence of those
who have worn the brand in the past, the company said. The jewelry on show
includes both classic Tiffany pieces, and items from the new Tiffany HardWear line.
The retailer chose the six for their “singular style,
personal strength and imaginative vision,” as the campaign focuses on “celebrating
the power of individuality and self-expression,” it added.
Acclaimed fashion photographers Inez & Vinoodh shot the
images and footage, which will appear in print and video and across social media
platforms under the hashtag #TheresOnlyOne.
Krakoff, a longtime fashion designer, joined Tiffany on February 1 in the newly created
chief artistic officer role and is responsible for overseeing the company’s
designs.
“Tiffany has always stood for the ideals of creativity,
passion and optimism,” Krakoff said. “These portraits epitomize individuality,
embracing the natural beauty and unique style of each talent.”
Image: Inez & Vinoodh |
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Tags:
advertising, Annie Clark, Cameron Russell, chief artistic officer, David Hallberg, Elle Fanning, Inez & Vinoodh, Janelle Monáe, Jewelry, Rapaport News, Reed Krakoff, St. Vincent, There’s Only One, Tiffany, Tiffany & CO., Tiffany HardWear, videos, Zoë Kravitz
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