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Saks Unveils Luxury Jewelry Space
Sep 8, 2019 9:06 AM
By Rapaport News
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RAPAPORT... Saks Fifth Avenue has debuted The Vault, a new floor that
will feature pieces from luxury fine-jewelry and watch designers.
The area, located on the retailer’s lower level, will
highlight more than 25 brands, and one of the largest selection of men’s watches
the store has ever offered, Saks said last week.
“We have created the ultimate luxury destination for high
fine jewelry and watches in New York City,” said Saks’s chief merchant, Tracy
Margolies. “With an enhanced and elevated collection of brands, The Vault
features a stunning selection of pieces — from diamond engagement rings and
collectible men’s timepieces, to limited-edition and one-of-a-kind styles.”
Saks redesigned the space as part of its new strategy of
focusing on providing luxury, individuality and personalization, as well as
creating a special experience where customers will feel comfortable making
valuable purchases, it explained.
The 12,000-square-foot space, which is more than double the
previous space Saks allotted to jewelry, will feature six fine-jewelry
shop-in-shops, eight vendor-designed watch shops and two additional private VIP
rooms. The International Lounge will offer multilingual concierge services for
global visitors, daily store tours, and jewelry- and watch-repair services.
The Vault will also contain an exhibition space where the
company will feature brand partners, guest curators and special collaborations.
Tiffany & Co. will be the first to present in the exhibition space, and
will offer a collection of white and colored diamonds, and rare colored
gemstones. The line will include diamond earrings weighing more than 16 carats,
a 6-carat, fancy-vivid-yellow diamond ring, and a necklace containing more than
14 carats of sapphires, set in diamonds.
Jewelry designers including Boucheron and Repossi will
launch their first shop-in-shop space in The Vault, while Bulgari, Chopard, IWC
Schaffhausen, Lorraine Schwartz and TAG Heuer will be among the featured
brands.
Image: The Vault. (Saks Fifth Avenue)
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Tags:
boucheron, Bulgari, Chopard, IWC Schaffhausen, Lorraine Schwartz, Rapaport News, Repossi, saks, Saks Fifth Avenue, Tag Heuer, The Vault, Tiffany & Co, Tracy Margolies
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