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RAPAPORT... Jewelry brand Bohemme appointed Mark Gurdus as its president of Bohemme North America to oversee expansion plans. Bohemme, which is based in Cordoba, Spain, also retained Southern California-based Luxury Brand Group to deliver its communications, public relations, celebrity placement, brand development and digital marketing services. Bohemme was founded in 2010 by Spanish designer Antonio Espaliu and offers its collections in Europe, Canada, the Caribbean, Latin America, Dubai, Russia, Ukraine, Kazakhstan, Turkey, Malta, South Africa and the U.S. Gurdus was previously the vice president of sales at Jorg Gray Timepieces of Southern California. Prior to Jorg Gray Timepieces, Gurdus was the vice president of sales at Oris Swiss Made Watches based in Basel, Switzerland.  “I am excited to spearhead the expansion of Bohemme in the North American markets,” said Gurdus. “With Luxury Brand Group’s proven track record for increasing brand awareness, along with their expertise and close relationships in all facets of the luxury and jewelry markets, I’m confident that this partnership will provide Bohemme the opportunity to further develop the brand and introduce our designs to the masses.” Bohemme creates collections in sterling silver, 18-karat gold, diamonds and precious and semi-precious gemstones under the motto “Free Spirit.” Retail price points range from $250 to $5,000. Frank Proctor, the president of Luxury Brand Group, said, “We are looking forward to working closely with Mark Gurdus and the Bohemme brand. The Bohemme collections are cutting edge, on trend and fashion forward, yet come with an affordable price point, which is perfect for today’s price conscious consumer. As Mark brings a great depth of knowledge and experience in fine jewelry and watches, we are looking forward to partnering together to achieve exposure and ultimately, sales goals in 2014.”
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