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RAPAPORT... Macy's Inc. appointed Jeffrey Gennette as its president effective immediately. Gennette has served as Macy's chief merchandising officer for the past five years. He will report to Terry J. Lundgren, Macy's chairman and CEO. In this new role, Gennette, 52, will retain day-to-day responsibility for Macy's merchandising functions, as well as oversight of marketing and macys.com. In addition, he assumes oversight responsibility for Macy's private brands organization. "Jeff Gennette is an outstanding merchant who has proven to be an insightful strategist and strong leader in our company," Lundgren said. "As our president, with the additional responsibility for Macy's private brands, Gennette will have a total view of Macy's merchandise assortment and marketing strategy -- both in stores and online -- consistent with our omnichannel vision. Our exclusive private brands, which have provided a powerful competitive advantage for Macy's, will continue to play a vitally important role in delivering fashion, quality and value to our customers." Gennette joined Macy's West in 1983 as an executive trainee and held various merchant and store management positions in that division, before advancing to executive roles.
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