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RAPAPORT... Montblanc will expand into Montreal, Canada with a new 1,143 square foot boutique on Rue de La Montagne that is designed with the retailer's newly conceptualized interior and exterior design. Featured collections will include writing instruments, timepieces, fine jewelry and leather accessories for men and women. Montblanc has established boutiques in Centre Laval, Toronto and Vancouver. Trial Design, a local architectural millworker, designed all the millwork, which can be seen in the blue stone exterior as well as throughout the interior. Vitrines and glass alcoves will display Montblanc's timepieces, additionally, to showcase the ladies' fine jewelry, delicate timepieces and accessories, the boutique will boast softer blonde wood accents. In January 2014, it was announced that Hugh Jackman would be named Montblanc's global brand ambassador, except in the U.S., furthering the brand's status as the luxury maison for men's furnishings. "We are looking forward to welcoming customers to our new boutique and offering them the very finest European crafted products on the market today," said Mike Giannattasio, the president and CEO of Montblanc North America. "We are thrilled to introduce our clients to our Meisterstuck Heritage Collection as it continues to assert Montblanc's savoir-faire and our vision for the future of luxury writing instruments as lifetime companions."
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