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Blue Nile to Open Second Webroom in White Plains, NY
Feb 14, 2016 6:33 AM
By Rapaport News
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RAPAPORT... Blue
Nile will open a second ‘Webroom’ at the Westchester Mall in White Plains, New
York, enabling visitors to view products and place orders in-store with the help of non-commissioned consultants.
Development of the location is underway, with the site expected to launch by early summer, the online jewelry retailer
said in a statement February 11. The company opened its first Webroom at the Roosevelt Field
Mall in Garden City, New York, in June 2015. It plans to open four new Webrooms this year.
The format enables the company to generate higher sales per square
foot than a traditional jeweler while maintaining prices far below competitors,
the statement claimed.
“The first Webroom
greatly exceeded our expectations and we're excited to expand this shopping
experience which is unlike any other in jewelry retail,” said Julie Yoakum,
Blue Nile’s chief merchandising officer. “The efficiencies of the Webroom and
our online model allow us to simultaneously leverage and disrupt the brick and
mortar experience.”
Blue Nile reported a 4.8-percent
drop in sales in the fourth quarter to January 3 and a 7.7-percent decline
in U.S. engagement sales.
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Tags:
Blue Nile, ecommerce, online retail, Rapaport News, u.s., webrooms
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