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Rio Tinto Steps Up Focus on Diamond Origin
Jun 5, 2016 12:59 PM
By Rapaport News
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RAPAPORT... Rio Tinto said it plans to put transparency
of a diamond’s origin at the heart of its sales and marketing strategy, as the provenance
of gems comes under sharper focus among the trade and consumers.
The miner aims to tap into the issue that
has garnered much interest in the industry as questions are being asked about the
ethics of sourcing.
“Increasingly the value of a diamond is tied
to where and how the diamond was mined, how it was cut and polished and the
process of bringing it to sale,” said Simon Trott, managing director of Rio
Tinto Diamonds (pictured). “This is a very reasonable expectation that is steadily
reshaping the diamond industry for the better.”
Provenance has come under intense focus in
recent months. It has been a central
theme at the JCK Las Vegas show, which
kicked off last week, and was one of the main topics at the World
Diamond Congress in Dubai last month. Rio
Tinto’s move follows Signet Jewelers’ launch
of the Responsible Sourcing Protocol for Diamonds (D-SRSP) earlier
this year.
“We see a unique business opportunity for
the industry to tap into the changing expectations of a new generation of
consumers who want to know where their diamonds come from,” said Bruno Sané, general
manager of marketing for Rio Tinto Diamonds.
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Tags:
diamond sourcing, origin, provenance, Rapaport News, responsible sourcing, Rio Tinto, Rio Tinto Diamonds, sourcing
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