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Pink Diamonds Shine at Alrosa Polished Auction

Nov 26, 2017 4:59 AM   By Rapaport News
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RAPAPORT... Alrosa garnered $1.2 million at its colored diamond auction in Israel this month, noting good demand for rare pink stones.

The mining company sold all 262 polished diamonds that were on offer, including 15 rare pinks weighing 15.31 carats. Another nine colorless diamonds weighing 28.8 carats sold for $347,500, it reported last week.

The auction attracted 85 firms, including from the US, Belgium and China, while the majority were Israeli, said Pavel Vinikhin, director of Diamonds Alrosa, the company’s polished division.

“Fancy colored polished diamonds represented the main assortment of our November tender,” he explained. “Such pieces are always in great demand among our clients, especially the rare pink ones.”

While rough diamonds form the bulk of Alrosa’s revenue, the company has recently increased its marketing and branding of polished that it manufactures in-house.

Over the last few months the company has been promoting the Dynasty collection at various bourses around the world. The collection is an assortment of five colorless, round diamonds cut from the same rough, with a 51.38-carat, D-color, VVS1-clarity gem as its centerpiece.

It is the first such marketing campaign that Alrosa has undertaken for polished, and will culminate in an online auction on November 29. The company is mulling similar polished collections and campaigns in the future, Vinikhin told Rapaport News
Tags: Alrosa, diamonds, Dynasty, Israel, Jewelry, polished, Rapaport News
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