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Sally Morrison
Sally Morrison Returns to Natural Role at De Beers
De Beers has appointed Sally Morrison director of public relations for natural diamonds. The long-serving branding specialist
News May 18, 2020 Rapaport News
Lightbox Oregon Plant
Lightbox Delays New Production Plant to 2021
Lightbox, De Beers’ lab-grown diamond jewelry brand, has delayed commissioning its new facility in Portland, Oregon, by a few
News May 07, 2020 Avi Krawitz
Penelope Cruz 150
Lab-Grown Marketing: Multifaceted Messaging
When lab-grown diamonds first started to make noise in the consumer jewelry market, much of the marketing power
News Mar 11, 2020 Rachael Taylor
De Beers rough and polished
De Beers Optimistic After 2019 Earnings Slump
De Beers gave a positive outlook for 2020 due to an improvement in the industry’s inventory situation, despite growing concerns
News Feb 20, 2020 Rapaport News
Lightbox
De Beers Adds Grading Specs for Lightbox
Lightbox has added grading information for its synthetic white diamonds in an effort by the De Beers brand to bring
News Feb 18, 2020 Rapaport News
Lightbox
Lightbox to Debut at Bloomingdale’s, Reeds
De Beers will partner with two major retailers to promote Lightbox, its brand of affordable lab-grown diamond jewelry.
News Oct 15, 2019 Rapaport News
Podcast June 2019
Podcast: Lightbox – the Synthetics King?
On the first anniversary since the launch of Lightbox, Rapaport’s Avi Krawitz sat with managing director Steve
News Jun 05, 2019 Avi Krawitz
CIBJO
CIBJO Calls for Synthetics Treatment Disclosure
The World Jewellery Confederation (CIBJO) has specified the need to disclose treatments when it comes to both natural
News Mar 17, 2019 Rapaport News
Lightbox
De Beers: No Need to Flag Synthetics Treatments
De Beers claims it doesn’t need to disclose treatments to its lab-grown diamonds, placing itself at odds with many synthetics
News Feb 26, 2019 Joshua Freedman
De Beers Veneita
Higher Costs Hit De Beers Profit
De Beers’ earnings fell in 2018 due to the costs of new initiatives such as its Lightbox synthetics business. Underlying
News Feb 21, 2019 Rapaport News
GIA
GIA Sheds Light on De Beers’ Synthetics
Two white lab-grown diamonds from De Beers’ Lightbox brand have G color and VS clarity, the Gemological Institute
News Feb 07, 2019 Joshua Freedman
ABN Amro
Synthetics Threat Will Grow, Says ABN Amro
The impact of lab-grown diamonds on the industry will significantly increase in the next two years, according to ABN
News Jan 17, 2019 Rapaport News
Lightbox
De Beers’ Lightbox Chief Reveals 2019 Plans
De Beers shocked the industry in May by announcing it would launch a line of fashion jewelry featuring laboratory-grown diamonds. Lightbox
News Dec 27, 2018 Joshua Freedman
Podcast
Podcast: Scandal, Synthetics and No-Shows
Whether it’s a blessing or curse, we’re certainly living in interesting times, and 2018 delivered a host of standout developments
Features Dec 20, 2018 Rapaport News
Top 10 2018 montage
Top 10 Stories of 2018: A Year of Synthetics
This was the year in which synthetic diamonds went mainstream. De Beers launched its Lightbox brand, the
News Dec 18, 2018 Joshua Freedman
Bain lab grown
Lab-Grown Production Rising 15% Per Year
Production of lab-grown polished diamonds could grow to 17 million carats annually, taking a significant chunk of the market for
News Dec 06, 2018 Rapaport News
Lightbox 2
Lightbox to Launch Rings and Bracelets
De Beers plans to expand its Lightbox product offering next year after observing strong consumer interest in its
News Dec 03, 2018 Joshua Freedman
Lightbox blue and pink models 150
De Beers’ Lightbox Pops Up in New York
Lightbox, De Beers’ lab-grown-diamond brand, has opened a pop-up store in New York for “Cyber Week,” an extension of Cyber
News Nov 29, 2018 Rapaport News
De Beers truck
De Beers Allows Deferrals at $505M Sale
De Beers’ sales slipped to $505 million at its seventh cycle this year as the miner allowed sightholders to refuse
News Sep 12, 2018 Joshua Freedman
De Beers Collage
Five Features Steering De Beers’ Future
De Beers is strengthening its position in the diamond market without obsessing about production, after having made some
Analysis Aug 23, 2018 Avi Krawitz
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