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Baume & Mercier's Ad Campaign Highlights Universal Moments

Mar 25, 2014 1:57 PM   By Jeff Miller
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RAPAPORT... Swiss watch brand Baume & Mercier unveiled a new ad campaign that was shot by  Peter Lindbergh and reveals what the brand calls  universal photographic stories, such as a commitment, a wedding, a birth, an achievement, a birthday and a holiday.

Each of the featured moments in the campaign  mark the celebrations in one's life, which is the main theme from Baume & Mercier's "Life is about moments" signature adage.

The brand chose Lindbergh for his ability to turn emotions into beautiful photography that have universal appeal. This global ad campaign was shot in Southern California and it will feature a selection of best selling men's and ladies watches.

The campaign will debut in U.S. media in May 2014.

Baume & Mercier, watchmakers since 1830, defines excellence with its founder's  simple, consistent belief: "Accept only perfection, only manufacture watches of the highest quality."

Tags: baume & mercier, Jeff Miller, marketing, social media, video, watches
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