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Press Release: Every year, the Christmas season has us searching high and low for the perfect gifts to give everyone on our list. Jewelry is always a coveted gift and this year is no exception. According to the National Retail Federation's 2014 Holiday Consumer Survey, 24 percent of adults who buy gifts plan to purchase jewelry this year. Jewelers of America (JA), a non-profit organization helping you buy jewelry with confidence, said jewelry stores offer gifts that will get you the most for your money. "Behind the doors of jewelry stores across the United States are personal shoppers and trained professionals ready to find the perfect gift for everyone on your shopping list," said JA's spokesperson, Amanda Gizzi. "From sterling-silver cufflinks, engagement rings, colored gemstone earrings, and custom engraved pendants, jewelry stores have a wide variety of gifts in every price range." Jewelry is always a gift that gives you a lot of bang for your buck. Unlike most gifts, jewelry can be worn every day and will last for generations to come. That doesn't mean there aren't exceptional deals to be had this year. Jewelry stores often offer exceptional deals as well as holiday promotions. The jewelry styles that are trending this year include sterling-silver jewelry. As an affordable luxury, stacking silver bangles and rings can be built upon throughout the year to mark other milestones. Personalized pieces such as letter necklaces give extra meaning and also look out for pieces whose proceeds give back to charities. Platinum, a white metal whose color will never change, is an ideal metal for diamond and gemstone jewelry. In addition to platinum engagement rings, which are arguably the ultimate Christmas gift, there are a wide variety of everyday platinum jewelry options out there for men and women. Styles include: diamond studs, diamond pendants, lapel pins and rings with gemstones. Colored gemstones are also extremely hot this year. Color is an instant pick-me-up that can brighten every outfit and mood. One of the most popular gifting options are jewelry with birthstones as they are a sentimental way to show your love. Other styles are pieces with multiple gemstones in a variety of colors; bands with gemstones; and rings with bright, colorful gemstones. Visit Jewelers of America's jewelry information center at www.JIC.org, to view jewelry gift ideas, obtain shopping tips and find a reputable Jewelers of America-member retailer near you.
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