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Antwerp Says Diamonds Are ‘in our DnA’
Jun 19, 2016 5:24 AM
By Rapaport News
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RAPAPORT... Antwerp’s diamond industry is aiming to invigorate the
Belgian city’s reputation as a global capital for the sector through a new
campaign.
Entitled ‘Diamonds and Antwerp, it’s in our DnA,’ the
initiative celebrates more than 550 years during which the city has been
“synonymous” with the precious stones, according to the Antwerp World Diamond
Centre (AWDC).
The new slogan encapsulates the story of diamonds and
Antwerp, the organization said. The diamond industry is “irrevocably part of the DNA of the city.”
Launched by Bart De Wever, the mayor of Antwerp, and Ari
Epstein, the chief executive officer of the AWDC, and organized by the City of
Antwerp, the program will involve a festive diamond-themed period starting in
October 2017. A ‘tableau vivant’ – or display of motionless actors–
featuring 16 industry representatives will feature in the city’s diamond
district in the coming months.
The campaign was launched in Antwerp on June 17 but will be
promoted internationally from September.
“The diamond industry is inherent to the city of Antwerp and
is one of the main reasons for tourists to visit Antwerp,” said Margaux
Donckier, a spokesperson for the AWDC. “No other city in the world accommodates
such a trade center, and this is what makes Antwerp’s diamond industry and city
stand out.”
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Tags:
Antwerp, Antwerp World Diamond Centre, Ari Epstein, AWDC, Bart De Wever, Belgium, marketing, Rapaport News
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