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Tiffany Showcases New Bridal Line
Sep 20, 2018 9:03 AM
By Rapaport News
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RAPAPORT... Tiffany & Co. has launched a new engagement-ring
collection that debuts a new cut and setting.
“Tiffany has symbolized the ultimate in love and commitment
since 1886 with the invention of the original Tiffany Setting,” chief
artistic director Reed Krakoff said earlier this week. “Now, with the launch of Tiffany True with its
unique setting and expert cut, we are introducing a supreme expression of
modern love.”
At the center of the Tiffany True line is a simple gold band
discreetly inscribed with a T. The four prongs encasing the diamond create a
basket that allows the piece to sit lower on the finger than other engagement
rings do.
The new diamond cut, meanwhile, exposes
more surface area on the stone’s main facet, heightening light dispersion and
contrast.
Tiffany is selling the new line in a platinum setting with a white diamond, or in 18-karat yellow gold with a yellow diamond.
The collection also comprises a line of rings and bracelets
designed with interlocking Ts that form squares. The launch is part of Tiffany’s
ongoing effort to revamp its image and appeal to younger consumers, which also
includes new campaigns featuring popular young stars.
Image: The new Tiffany True engagement-ring designs. (TIffany & Co.)
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Tags:
Rapaport News, Reed Krakoff, Tiffany, Tiffany & CO., tiffany setting, Tiffany True
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