Advanced Search

De Beers’ Lightbox Pops Up in New York

Nov 29, 2018 7:10 AM   By Rapaport News
Comment Comment Email Email Print Print Facebook Facebook Twitter Twitter Share Share

 Lightbox, De Beers’ lab-grown-diamond brand, has opened a pop-up store in New York for “Cyber Week,” an extension of Cyber Monday.

The shop at the Oculus, the World Trade Center’s transportation hub, plaza and shopping mall, gives consumers an opportunity to experience the jewelry personally, the company said Tuesday. It has previously only been available online. The pop-up, which measures 20 feet by 20 feet, opened on November 26 and will run until November 30.

Along with Lightbox’s fashion jewelry made from blue, pink and white synthetic stones, the store also features a customized styling display, where customers can try on products from the collection, and an interactive video wall for taking selfies.

De Beers launched its Lightbox division in May to sell consumers synthetic-diamond jewelry at a lower cost than most lab-grown-diamond companies currently offer. Sales began on its e-commerce site in September.

Image: Models at the Lightbox pop-up store. (Lightbox)
Tags: cyber monday, Cyber Week, De Beers, Lightbox, Oculus, Rapaport News, World Trade Center
Similar Articles
Swiss watches 140Swiss Watch Exports Sluggish in May
Jun 17, 2021
Swiss watch exports saw a limited recovery in May as the coronavirus continued to affect activity in several major
Miichael Hill Emma Hill 140Michael Hill Chair Steps Down
Jun 15, 2021
Emma Hill plans to retire from her role as chair of her father’s jewelry chain, Michael Hill,
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First
© Copyright 1978-2021 by Rapaport USA Inc. All rights reserved. Index®, RapNet®, Rapaport®, PriceGrid™, Diamonds.Net™, and JNS®; are registered TradeMarks.
While the information presented is from sources we believe reliable, we do not guarantee the accuracy or validity of any information presented by Rapaport or the views expressed by users of our internet service.