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De Beers Rebrands Grading Unit
Jun 25, 2019 4:29 AM
By Rapaport News
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RAPAPORT... The International Institute of Diamond Grading and Research
(IIDGR) has changed its name to De Beers Group Industry Services to enable
consumers to clearly identify it as part of the De Beers group.
“[The rebranding] will make things clearer and simpler for
customers, and [will] make the business’s position as part of De Beers Group
more obvious,” David Johnson, head of strategic communications for De Beers,
told Rapaport News Tuesday. The move will strengthen consumer confidence
in the education and grading operation, he added.
In an effort to build a coherent brand across all its
operations, De Beers has been rebranding the various arms of its business since
2014, capitalizing on the strength of its name, the company said. Other
businesses, including its Diamond Trading Company (DTC), auction operations and
jewelry sales, have already been renamed.
In addition to natural-diamond grading and verification, De
Beers Group Industry Services also provides synthetic-diamond-detection equipment developed by De Beers Group Technology, and operates from De Beers Group Institute of
Diamonds, through which it offers a range of expert courses relating to diamond education.
Image: IIDGR grading reports. (IIDGR)
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Tags:
David Johnson, De Beers, De Beers Group Industry Services, De Beers Group Institute of Diamonds, De Beers Group Technology, Diamond Trading Company, DTC, IIDGR, International Institute of Diamond Grading and Research, Rapaport News
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