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Net-a-Porter to Debut VIP-Only Site
Jul 4, 2019 7:16 AM
By Rapaport News
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RAPAPORT... High-end online retailer Net-a-Porter is
set to launch an invitation-only digital platform, selling exclusive jewelry to
its most loyal members.
From later this month, customers who
have been awarded EIP (Extremely Important People) status by Net-a-Porter will
be able to access EIP Privé, a “private and personalized online space” within the Net-a-Porter
website.
The digital “destination” promises
customers “the ultimate immersive and interactive experience for traditionally
offline and highly renowned jewelry maisons.” Exclusive collections initially
featured on the site will include Boehmer et Bassenge, Piaget, Boghossian,
Bayco, Nadia Morgenthaler and Giampiero Bodino. Further designers will
be added later this year, when the e-tailer plans to expand EIP Privé to offer
watches and its men’s brand, Mr Porter.
The launch follows the creation of Net-a-Porter’s Fine
Jewelry & Watch platform — which is open to all customers — in April last
year.
“Building on the success of our Fine Jewelry & Watch
suite…EIP Privé will offer clients a truly unique opportunity to discover the
world’s most exclusive high-jewelry maisons through a highly personalized,
invitation-only service,” said Net-a-Porter and Mr Porter president, Alison
Loehnis.
The new luxury platform will include private viewings, bespoke requests and
the ability to source unique pieces. EIP Privé will also feature a team of
personal shoppers who can arrange private appointments for EIPs anywhere in the
world.
Net-a-Porter, which has been a member of the Responsible Jewellery Council since
2014, provides all of its personal shoppers with comprehensive
diamond and gemstone education from the Gemological Institute of America (GIA).
Image: Jewelry from the new service. (Net-a-Porter)
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Tags:
Alison Loehnis, Bayco, Boehmer et Bassenge, Boghossian, e-commerce, EIP Privé, e-tail, Extremely Important People, Giampiero Bodino, Nadia Morgenthaler, net-a-porter, online retail, Piaget, Rapaport News, retail, VIP
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