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TW Steel Debuts Kelly Rowland CEO Tech Special Edition Watches

Aug 1, 2012 5:46 PM   By Jeff Miller
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RAPAPORT... Watch brand TW Steel unveiled its Kelly Rowland CEO Tech Special Edition timepieces in New York with a launch event to mark the singer's co-design debut. TW Steel’s co-owner Jordy Cobelens played host for an extravagant evening party at The Standard Hotel where timepieces designed in partnership with singer Kelly Rowland were on display.kelly rowland  The Grammy Award winning Rowland is a brand ambassador for TW Steel.

Rowland said, ''I know from previous experience that TW Steel does everything ‘Big Time’ and tonight was no exception at The Standard, especially with that outstanding fireworks display. For me it’s amazing to finally share with everyone the watch designs we worked on together and to see everyone’s enthusiasm for them. I simply love how they look, they’re both exciting and stylish which was my goal all along.''

Both of the Kelly Rowland CEO Tech executions, CE4006 (44mm) and CE4007 (44mm), showcase the singer’s love of distinct styling and her passion for her favorite colors, pink and blue. Featuring 56 zirconia baguettes, in either pink or blue, both watches house a chronograph movement with a sandblasted case complete with AA-grade PVD rose gold plating. Rowland’s signature adorns the case back on each timepiece.

Cobelens said, ''The pieces which now bear her name are truly amazing, they’re bold but remain elegant and of course they’re true to TW Steel’s DNA by being oversized. Kelly connects to so many people and we’ve been able to celebrate that tonight here in New York.

''We look forward to taking her timepieces into the market now where I’m sure they’ll have massive appeal,'' Cobelens said.

Tags: Jeff Miller, kelly rowland, tw steel, watches
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