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Neiman Marcus Promos Three Forevermark Diamond Collections

Nov 18, 2011 5:08 PM   By Jeff Miller
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RAPAPORT... Neiman Marcus will carry Forevermark diamonds beginning this week in 10 stores. Three Forevermark collections were created exclusively for Neiman Marcus  and evoke Art Deco bespoke designs with a Forevermark diamond and icon at the center of each piece.  Seven one-of-a-kind "Bespoke"  diamond and platinum rings sit at the heart of the collection, also inspiring a five-piece "Deco"  and four-piece "Princess" collection, all set in 18-karat white gold. From the custom cut Forevermark diamond baguettes, to the torsade of chains featured in the Deco earring and necklace, this sixteen piece collection comprised of rings, necklaces and earrings, and was designed by Maria Canale.

''We are proud to welcome Forevermark into the Neiman Marcus stores and look forward to offering our customers an opportunity to experience our exclusive diamond collection featuring Forevermark diamonds," said Ann Stordahl, the general merchandise manager for  precious jewelry at Neimans.

Complementing the Neiman Marcus store launch, Forevermark and Neiman Marcus will be hosting Forevermark Diamond Journey events designed to educate customers on craftsmanship, art of selection integral to Forevermark diamond selection, and the unique and rigorous journey a Forevermark diamond undergoes to ensure integrity of the pipeline from diamond mine to finger.

U.S. Forevermark president Charles Stanley said, ''This exclusive collection for Neiman Marcus demonstrates the versatility of the Forevermark brand and its unique emotional appeal to consumers. In this case, the Neiman Marcus partnership with Forevermark adds up to more than a sum of parts, hopefully proving that the Forevermark brand is the core component in inspiring an extraordinary design brand.''

 

Tags: diamond, Forevermark, Jeff Miller, Jewelry, marcus, neiman
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