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Faberge Introduces its First Advertising Campaign

Ads Showcase Dramatic Jewels, Beegee Margenyte

Dec 2, 2011 1:25 PM   By Jeff Miller
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RAPAPORT... Fabergé launched its first advertising campaign, which was shot by Mario Testino and showcases dramatic jewels from the iconc brand's striking contemporary high jewelry collections, Les Fabuleuses de Fabergé and Les Saisons Russes. Additionally the campaign features the new and signature  egg pendant collections, Les Fameux de Fabergé and Les Favorites de Fabergé.

The campaign was led by Fabergé’s managing and creative director, Katharina Flohr, who collaborated with Testino, Carine Roitfeld, and producer Camilla Johnson-Hill.  The team came together once before, back in 1998, for  the launch of Russian Vogue.  This time the team selected Beegee Margenyte (Bee Gee), the Russian-Lithuanian rising star and model sensation, to embody Fabergé today, fusing Russian and Western cultures both past and present.

The campaign, the first ever associated with Faberge, marks a new era of contemporary creativity for the brand that captures the intense and emotive glamour and storytelling that characterizes all contemporary Fabergé creations. It hits major magazines this month in the U.K., France, Germany, Switzerland and the U.S.

Also this month, and for the first time in almost a century, Fabergé returned to the heart of London’s prestigious jewelry area, at 14A Grafton Street in Mayfair, approximately half way between the original Dover and Bond Street stores.

Due to the repatriation of Russian resources at the beginning of the First World War, the last Fabergé store in London closed in 1915. Fabergé first opened in London in 1906 at 48 Dover Street and moved to 173 Bond Street in 1910.

The new London store features a special and striking lilac façade for the festive season, evoking the guilloche and enamel techniques for which Fabergé was renowned. The distinctive interior – warm, evocative and modern – is a seamless fusion of old and new.

Fabergé has recently made its jewelry and watch collections available at Harrods in Knightsbridge, and plans to open in New York at 694 Madison Avenue, come the second quarter of 2012. Fabergé is hosting a special seasonal “by appointment” preview of its collections at the Plaza Hotel, Fifth Avenue and Central Park South, through December 30, 2011.

Flohr said, ''We are thrilled to open the doors to the first Fabergé boutique in London since 1915. This is an important moment for us and for Fabergé to continue Peter Carl Fabergé’s legacy of exquisite creations and outstanding craftsmanship.

''Fabergé continues to attract a customer base of discerning devotees, seeking special personal possessions and gifts which illuminate the captivating world of Fabergé, linking past, present and future,'' Flohr added.

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Tags: campaign, december, faberge, issue, Jeff Miller, Jewelry
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