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Kama Schachter to Showcase Collections at IIJS

Jul 25, 2012 8:05 AM   By Kama Schachter
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Press Release: Kama Schachter, one of Asia’s largest manufacturers and exporters of diamond jewelry, is gearing up to showcase their most popular brands - ‘Kama Love’ and ‘Kama Platinum’ at the 29th edition of the India International Jewellery Show (IIJS). The show will be held at the Bombay Convention and Exhibition Centre, Mumbai from August 23 to 27.

Kama Love is a collection of Couple Bands and is targeted at weddings. Kama Love enjoys a differentiated product positioning since couple bands as a category is emerging gradually in India. Kama Platinum introduces the pure, rare and eternal metal in contemporary designs as an accessible option as a gift of love.

With a wide network of over 70 retailer stores for Kama Love and 90 retailer stores for Kama Platinum, the brand acceptability is emerging fast with many new retailers enrolling for the program. In the last four months, Kama Love has contributed to almost 4 percent whereas Kama Platinum has contributed to almost 5 percent of the total business-to-business (B2B) business of Kama Schachter. In terms of market share, Delhi is doing considerably well in terms of the highest number of repeat orders for Kama Love collection, whereas Chennai is leading the charts for Kama Platinum.

“IIJS serves as an ideal platform for showcasing the best in jewelry under one roof. Through this initiative we look forward to showcasing two of our most prestigious collections namely Kama Love and Kama Platinum,” said Colin Shah, managing director and chief executive of Kama Schachter. “With a target of INR 350 million each for the first year, Kama Love and Kama Platinum have successfully done a business of approximately INR 100 million and INR 130 million respectively.”

Shah added, “The first phase of the launch had focused on targeting premier retailers all over India. We are looking at a growth of almost 60 percent to 70 percent on year-on-year basis and expect to have at least 300 retailers for Kama Love and 350 retailers for Kama Platinum in a span of three years.”

“With around 15 years of B2B experience and strong roots in jewelry manufacturing and exporting, Kama Schachter creates unique brands which matches the changing tastes of its modern consumers and aims to fill the prevailing market gap. Our association with IIJS this year will enable us to strengthen our retail network and thus grow the business to tap newer opportunities,” he said.

About Kama Schachter
Founded in 1996, by Colin Shah and Mamta Apparao, Kama Schachter is one of Asia’s largest manufacturers and exporter of diamond jewelry. The company today has its headquarters in Mumbai with six offices across countries. With 15 years of jewelry innovation and accomplishments, the company’s business verticals include B2B, corporate gifting, E-Commerce, private label brands and Kama Retail. The manufacturing infrastructure at Kama includes three large factories in Mumbai, one production set up in China and a diamond sourcing office located in Mumbai's diamond center, with a manufacturing capacity of approximately 65,000 square feet in Mumbai alone. 2012 has seen Kama taking its passion for diamond jewelry to the next level by venturing into retail as ‘Kama Jewellery’.

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Tags: IIJS, India, Kama Love, Kama Platinum, Kama Schachter
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