Press Release: The 2013 edition of VicenzaOro Winter, the International Gold and Jewelry Show, and T-Gold, the Show specifically for gold processing machinery and technology, came to a close January 24. All the leading world jewelry players had gathered in Vicenza to open the international gold and jewelry trade fair calendar.
VicenzaOro confirmed its business hub role with 1,500 exhibiting companies, buyers and retailers from over 120 different countries, the media, designers, stylists, trendsetters and technicians.
The January VicenzaOro, strategically scheduled at the beginning of the year, provided the first indications on how the market is going, and a shimmer of cautious optimism. The traders were able to make positive judgments on business and on-going orders; the influx of international retail confirmed VicenzaOro Winter's key role in providing a chance to further business and to plan the coming year while Italian retail, despite being blighted by a persistently complex market context, showed signs of renewed interest.
With just a few hours to go to the closure of the Show, the figures confirm the latest projections: approximately 7,600 foreign visitors, while the number of Italians came to about 8,586.
Altogether, the number of buyers over the six days of the exhibition came to a combined presence of more than 29,000 at VicenzaOroWinter and T-Gold, confirming the Fiera di Vicenza Shows' leadership as the world premier of the latest trends in jewelry and relative technology for global distribution.
The 36th edition of Fiera di Vicenza's T-Gold Show was held at the same time as VicenzaOro Winter with 120 companies exhibiting their offers on 3,000-meter-square of exhibition space and volume that, compared with 2012, show that the sector is holding firm. To be precise, the T-Gold Show recorded a total of 12,000 visitors from five continents.
The historical bond between Fiera di Vicenza and AFEMO (Association of Producers and Exporters of Gold Processing Machinery) was seen to be as solid as ever and the T-Gold International project is the proof. Tecnogold in San Paolo in Brazil and participation at the Dubai International Jewelry Week in the United Arab Emirates were the first destinations in an internationalization initiative that is aiming at those markets where demand is higher.
The next steps include a coordinated appearance at the India International Jewelry Show in Mumbai to add to the previously arranged international events.
T-Gold provided the opportunity to sit in on technical meetings that explained the latest technologies at the service of jewelry company innovation. The Jewelry Technology Forum, with its technical seminar organized by Fiera di Vicenza and Legor Group, dealt with themes linked to "The gold and jewelry world between technology and innovation" and aroused great curiosity and interest as the large number of people who flocked to it proved. It was a very useful moment for companies and members of the scientific and technological research world to make contact.
Roberto Ditri, the president of Fiera di Vicenza, said, "I would like to thank our company partners for this wonderful edition of VicenzaOro, for all the new ideas and the great variety of the jewelry on display and their research and extremely qualified offer. The influx of visitors is a positive sign for the jewelry world, especially for Italian-made products. If the abundance of Italian traders is a good sign, then the presence of foreigners, particularly in terms of the quality and determination of the buyers, is extremely significant.
''At the moment the economy of the jewelry industry is being dragged along by the foreign markets, especially non-European ones, and for this reason, the fact that we saw retailers from Canada, the United States and Central America, Russia and the former Soviet Republics, Asia, the Middle East and Turkey, is enormously satisfying. The increase in the numbers of people coming from the Balkans and Greece is also interesting. It is the result of keen and professional teamwork, a team that Fiera di Vicenza can count on and that, during 2012, worked hard on the main markets to promote VicenzaOrobrand awareness and guarantee greater attendance at the event: it is our contribution towards boosting the importance of Italian production and industry in the territory."
COMMENTS AND CITATIONS FROM INSTITUTIONS, BUYERS AND EXHIBITORS
Augusto Ungarelli - President of Club degli Orafi
"Fiera di Vicenza goes beyond the traditional logic of exhibition space and services: operating in one of the most important Italian gold districts, it is a hub, a network of relations, training and promotion for the entire Italian and international production line, that enhances the value of Italian jewelry and the companies within the districts and creates authentic market opportunities."
Gianluigi Barettoni - President AFEMO (Association of Producers and Exporters of Gold Processing Machinery)
"The partnership between Fiera di Vicenza and our association continues to generate ever greater results due to the development of commercial strategies and joint promotional collaboration, like the T-GOLD International project. In our opinion, it is absolutely indispensable that T-GOLD, the show for gold processing technologies and machinery, maintain its position as the sector's leading show, the most complete on the international scene."
William David Gust - Vice President of Swarovski GemsTM
"We decided on Fiera di Vicenza to promote our Swarovski Gems brand and we immediately felt at ease with the management in terms of programs, mentality and mission. VicenzaOro is a leading platform on a global scale with roots in a territory that is an important market for us."
Hank Siegel - President of Hamilton Jewelers (USA)
"The future of jewelry means giving our customers the chance to interact with those who make it. This closeness will be the true key to success in jewelry. The fact that a Trade Fair wants to create matching between the expectations of the evolved consumer and producers, is an enormous opportunity for us."
Stephen Webster - World famous Designer from London
"Things have changed, dreading to dare, fearing the new, and stiff formality are things of the past. Nowadays jeans go hand in hand with diamond rings worth several thousand euros. It is simply something that makes a person feel more alive. This sensation permeates at VicenzaOro"
Dhamani Manish (Buyer, Dubai)
"This is my first time at Fiera di Vicenza. It is the most important event in the gold and jewelry sector. This year, however, it seems to be very focused on the creative aspect of jewelry. Fiera di Vicenza is really doing its utmost to attract traders here, offering every possible comfort to buyers like me. As far as I'm concerned, VicenzaOro is an extremely important meeting point for creating and establishing business relations and I am happy to have had the chance to expand my customer base due to this."
Lisa Vinicur (Buyer, USA)
"Vicenza is the ideal center for those in the sector who want to meet, do business and clinch important business contacts. Italy has always been a unique country in generating creativity. Moreover, you have a charming location, rich in culture, something that is fundamental for anyone who wants to be successful in this sector."
Chris Graham (Buyer, USA)
"In Vicenza we are looking for unique and marvelous jewelry designs, produced by Italian craftsmen that we don't see in America. Italians are great in everything they do, jewelry included. We want to select the very best for our customers, something that my competitors on the other side of the street will not find at JCK, America's big jewelry show."
Nancy Robey (Buyer delegation Leader, USA)
“I represent a delegation of 25 American stores. Vicenzaoro offers so many of the products we are looking for. We are thrilled about TrendVision which helps buyers to create market perspectives. Italian brands are extremely popular on the American market. We are looking for new ideas and we are certainly finding them here at Vicenzaoro."
Guido Damiani - President and Managing Director of Damiani
“We are extremely satisfied with this edition of Fiera di Vicenza. Our customers really appreciated our new, larger and totally renovated stand and we saw a great flow of people. There has also been an increase in the number of orders compared to last year, a sign that our collections have met with approval, a good result considering the current situation."
Romy Mehta - Bapalal Keshavlal (Exhibitor, India)
"VicenzaOro is a truly international Show. It covers the range of countries where we want to be more apparent, from the Middle East to South America and Asia. And it allows us to strengthen our contacts with our Italian, European and American customers."
Ricardo Vianna - President and CEO of Vianna Brazil (Exhibitor)
"We are extremely satisfied, especially having found a space in Pavilion B that is on a level we believe we deserve. This gave greater visibility to our brand and helped attract customers who we were then able to host in a truly comfortable space. I am very pleased with the results of this Show which have exceeded all our expectations."
Maurizio Merenda - Managing Director of Stroili Oro Group (Exhibitor)
"This is our first time in Vicenza with a stand as we were only here as retailers in the past. Stoili has now become a brand and we chose VicenzaOro because we wanted to extend our network abroad and this Show seemed to be the best occasion for achieving this objective. Our balance is positive. We have made several new foreign contacts and the non-conventional character of our stand was particularly appreciated."
Daniele Bruni - Pasquale Bruni (Exhibitor)
"The January VicenzaOro is becoming, as expected, increasingly more international. We have worked with buyers from Europe, Turkey and Greece, decidedly interesting markets due to their Russian tourism advantage. This Show has given us the chance to strengthen contacts with the traders we met at the last few editions of VicenzaOro. But we have also had the opportunity to get to know buyers from Eastern Europe, from countries like Azerbaijan, the Czech Republic and Kazakhstan, markets that are always on the lookout for conspicuous and luxury collections."
K. Srinivasan, Managing Director of Emerald Jewel Industry India LTD (Buyer)
"Vicenza certainly has all the right cards for being defined as a business hub, an authentic directional center. Vicenzaoro Winter is the Show that gets trends moving. Moreover, the Fair offers the best networking opportunities."
Giancarlo Coscia (Exhibitor)
"VicenzaOro is an international showcase that not only welcomes market evolutions, it also solidly maintains the values of Italian good taste and quality manufacturing."
EVENTS
-Opening Summit
The 2013 edition of VicenzaOro Winter opened on Saturday, 19th January with the Opening Summit “The Future. Now”, the theme that Fiera di Vicenza has chosen as the common denominator for all of the International Summits scheduled to open its three annual VicenzaOro events.
The talk entitled “The Future. Now. New perspectives in Jewelry” - in partnership with Swarovski Gems - presented by Simon Brooke, a journalist for the Financial Times, gave vent to a lively discussion between top international guests like Nadja Swarovski, Member of the Executive Board for Swarovski Crystal Business, Stephen Webster, Founder and Creative Director of Stephen Webster, Joanne Arbuckle, Dean of the School of Art and Design Fashion Institute of Technology in New York, Artak Udumyan, Vice-President of Estet (Russia), Roberto Coin, CEO of Roberto Coin S.p.A., Hank Siegel, Owner and President of Hamilton Jewelers (USA) and Jenny Jing, Editor in Chief of Harper’s Bazaar Jewelry China.
The event provided a chance to understand the general scenario and the future of jewelry with a closer look at the strategic distribution markets and particular focus on the Russian, Chinese and United States markets. The talk also dealt with the opportunities that the Internet can offer, promotion strategies and the growing role of social responsibility.
About J and the AOV agreement
The presentation on January 21 of About J, the exclusive on-invitation-only event specifically for the haute couture of jewelry and which this year, will be held in the unique setting of Venice, aroused great expectations and curiosity among the most prestigious brands and the international media. From September 4 through 7, the J community will be gathering again for the event specifically designed for premium jewelry where 35 select Italian and international brands, 100 international buyers and top Italian retailers, together with journalists from leading Italian and foreign newspapers, guests and authorities are expected to attend.
The collaboration agreement with the Associazione Orafa Valenzana (AOV), signed during VICENZAORO Winter by Roberto Ditri, the president of Fiera di Vicenza and Francesco Barberis, the president of AOV, also involves About J. The agreement identifies Fiera di Vicenza as a strategic partner in the organization of national and international events for the jewelry sector, and premium jewelry in particular. The collaboration's starting point will be About J 2013 where AOV will be lending Fiera di Vicenza its support in promoting the initiative.
"The agreement signed between our Association and Fiera di Vicenza involves collaboration program that we believe will lead to concrete benefits for Italian jewelry and increase the Italian appeal. It is a historic agreement to which we are highly committed and we are sure that our new alliance will be of great advantage to the national gold-jewelry system."
Goldsmith Art Stamp
January 19th was the official issue date of the first stamp in the series dedicated to Made in Italy 2013 and to Goldsmith Art in particular. An overall recognition of the excellence of Italian gold-ware with no geographical preference. To this aim - and to honor the Vicenza District and, in particular the VicenzaOro Show - the logos of Fiera di Vicenza and the three annual VicenzaOro events (Winter, Spring, Fall) have been inserted on the edges of the 25-stamp sheets.
In mentioning that the information sheets that come with this series of stamps carry some important signatures, the Director of Poste Italiane, Antonio Mondardo, attending the conference, announced that, for this particular stamp, this honor will be reserved for Fiera di Vicenza President, Roberto Ditri
The Boutique Show
Boutique Show is a new concept of trade fair exhibiting which will be fully operative as of VicenzaOro Winter 2014. It will have new infrastructure, new services and new exhibition models specifically designed to enhance the value of the offer and satisfy the needs of buyers and retailers.
The rearrangement of the new exhibition space has been designed around some important guidelines, above all the creation of new exhibitor "communities". The various brands on display at VicenzaOro will, in fact, be organized into like-minded groups on the basis of common values, positioning, organizational systems, production type and overall image. The entire VicenzaOro exhibition layout will be arranged into a system containing six main areas: Icon, Creation and Look for jewelry; Essence for gemstones and precious components; Expression for packaging and visual merchandising; Evolution for precious metal processing technologies.
Further step in the process towards internationalization: VicenzaOro at the Hong Kong International Jewelry Show
VicenzOro adds yet another destination along the road to internationalization and will be disembarking in Hong Kong following its global strategy, which has led it to become the most qualified representative of Italian-made products in the world.
From 5th to 9th March 2013, thanks to collaboration with ICE (Institute for Foreign trade) and the foreign trade agency in Hong Kong (HKTDC), Fiera di Vicenza will be playing a star role at the Hong Kong International Jewelry Show, the number one Chinese jewelry exhibition. It will not be there to exchange trade but to promote institutional relations with TrendVision, the jewelry and luxury goods research center directed by Paola De Luca, who will be sharing her knowledge of trend developments with the show's visitors in a Trend Area, through seminars for sector traders and other ad hoc events.
Trendvision Jewelry + Forecasting
At this edition of VicenzOro Winter, TrendVision Jewelry + Forecasting made an authentic quantum leap by offering select moments for forecasting, design and product information, workshops, discussion groups and training. Through Trend Book +2014, which takes its inspiration from social, cultural, political and environmental issues, the most significant mega trends are outlined 18 months ahead of time with spin-offs on contemporary jewelry design, production and distribution. \
Editorial products
The restyling and updating work on VIORO Magazine was finalized with the January 2013 issue. Fiera di Vicenza's official magazine targets exhibiting companies, the active partners in the VIORO publication system and the jewelry sector. Of all the editorial products, one of particular relevance is VIORO Daily, VicenzaOro's official newspaper with its 24 pages and American tabloid-style format. VIORO Daily follows every moment of the activities held inside the Fair and is an important showcase for all the sector operators.
T-Gold, Goldsmith Technologies Journal, the trade magazine that specializes in gold technologies, machinery, products and services for the precious metal and gemstone sector, further enriches the editorial offer. Information sheets on all the exhibitors showing company data, photos and descriptions of the machinery and technologies, are included in the VicenzaOro App which can be downloaded, free of charge, from the Apple Store.
Last but not least is the VicenzaOro winter 2013 Show Guide, an indispensable tool for finding one's way around, which presents the Event and comes with a complete list of exhibitors, maps and services.
The Show Guide is also available in a digital version for iPhones and iPads. The exhibitor directory, photographs of their collections, the services, pavilion maps with stand location: the entire Fair inside a mobile device.
Vicenzaoro.com and Vicenzaoro Channel
On January 19, the VicenzaOro.com portal went on-line to report on all the gold and jewelry events and projects organized by Fiera di Vicenza around the world. The portal intends to become a reference point for the vast community that gathers at Vicenza - buyers, journalists, trend hunters and opinion leaders from every corner of the world. Another scoop is the launching of VicenzaOro Channel, the television channel transmitted via satellite and at the service of the jewelry industry. The channel made its debut with live programs and news that were aired 24 hours a day throughout the six days of the Show. In Italy it can be seen, free of charge, on channel 832 of the Sky and Tivùsat platforms.
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