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Press Release: The 2013 Edition of the Hong Kong International Jewellery Show (HKIJS) provides an exceptional stage for Italian jewelry, a key player in a rich program of events and meetings organized through a joint project between ICE - the Italian Trade Commission - and Fiera di Vicenza in cooperation with the Hong Kong Trade Development Council. From March 5 to 9, the Hong Kong Convention & Exhibition Center will be hosting an all-time first: an area dedicated to Mega Trends in jewelry style and product devised and produced by TRENDVISION Jewellery + Forecasting, Fiera di Vicenza's permanent independent center that researches jewelry, watches and fashion accessories trends and styles. At the HKIJS, TRENDVISION will be offering a structured program of initiatives focusing on Italian jewelry. Trends will be playing a leading role at the "Jewels of Italy Parade," a fashion parade on March 6 in the Sky Lobby at 46°@ Central Plaza in Hong Kong, where 60 masterpieces from 60 Italian companies will be on display, interpreting, with their creations, the main themes of the 4 Mega Trends identified by TRENDVISION'S forecaster team: Surreal Garden, Decorama, Folk-Luxe, High Vibrancy. The program also includes meetings and seminars to present Trends to the HKIJS audience. Producers, buyers and retailers will be able to take part in the "Monitoring global trends of jewelry for strategic marketing" seminar to be held on March 6 from 11:30 a.m. to 12:30 p.m. in the Hong Kong Convention & Exhibition Centre Training Room C. The seminar will take place after a media breakfast at 10 a.m. in meeting room N106-7. The initiatives proposed at Hong Kong, Asia's No. 1 jewelry manufacturing and trading hub, are the result of cooperation between the show's organizers - the Hong Kong Trade Development Council - and ICE, and will enhance Fiera di Vicenza's leading position as a reference point for all topics concerning up and coming Trends in the sector through ad hoc promotion of the very best and distinctive elements of Italian production within a global context.
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