Press Release: During the past month, Gemological Science International (GSI), one of the largest independently owned gemological laboratories in the world, has cooperated closely with the World Diamond Mark Foundation (WDMF) and the Dubai Gold and Jewellery Group (DGJG) to promote the Dubai Shopping Festival (DSF). GSI provided diamond grading services for the 35 diamonds that were raffled during the Dubai Shopping Festival. Winners of the daily diamond raffles received their diamonds in an especially designed box that carried the WDMF and the GSI logos, and included the GSI diamond grading report of the diamond.
DSF started on January 1 and concluded on February 1. Throughout the festival, shoppers could win a 1-carat diamond or 1 kilo of gold in a daily raffle draw. To be eligible for the raffle, shoppers needed to purchase diamond and gold jewelry worth AED 500 (approximately $136). With their purchase, they then received a coupon to enter the raffle draw.
"DSF is a perfect platform to reach out to the consumers and GSI was happy to cooperate with WDMF and DGJG and to utilize this opportunity to enhance our company's name, products and services among the 500 jewelry retail outlets across Dubai which are part of this grand promotion," said Mark Gershburg, GSI's CEO. The diamonds distributed during the raffle draw are all graded by GSI and sponsored by WDMF.
Celebrating its 20th anniversary in 2015, the DSF is the largest shopping and entertainment extravaganza in the Middle East. "GSI is proud to be associated with this endeavor, and we look forward to enhancing our business in Dubai and the UAE," Gershburg concluded.
WDMF's chairman, Alex Popov, lauded GSI's joining the diamond promotion and marketing efforts of the WDMF. "We welcome GSI as a partner to our consumer-oriented marketing campaigns. GSI is a highly regarded, independent gem lab of impeccable reputation. We look forward to taking this relationship and cooperation further," Popov concluded.
About GSI
In 2005 Gemological Science International (GSI) was established in New York City as a full-service, high-tech lab designed specifically to meet the rapidly changing needs of the jewelry industry. With offices in the U.S., India, Israel and Belgium, it is currently one of the world’s largest and most technically advanced gem laboratories. GSI is known for its integrity, innovations and its commitment to the highest corporate social responsibility standards. Visit www.gemscience.net
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