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Jewelry Television Creates 'JTV Invites You' Design Initiative

Jun 3, 2015 12:49 PM   By Jeff Miller
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RAPAPORT... Jewelry Television (JTV) created the "JTV Invites You" initiative  to encourage amateur and professional jewelry designers, as well as jewelry manufacturers, to present  collections to JTV merchants for retail consideration.

Interested parties must complete a brief online application (at jtv.com/connect) and submit images of jewelry designs or sketches, which executives from JTV's merchandising team will review and issue invitations. Those who receive an invitation will have an opportunity to visit JTV headquarters in Knoxville, Tennessee  for a one-on-one meeting with JTV's buyers. The network will then choose designers or companies whose products make a good fit for JTV audiences. 

"It's not often that jewelry designers get this kind of opportunity to advance their careers," said Kris Kulesza, the vice president and general merchandise manager at JTV. "We're providing artists the chance to have their collections sold on national television, and manufacturers will have an opportunity to grow their companies."

JTV broadcasts to 80 million U.S. households and attracts more than 2.1 million visits to its website per month.

Tags: contest, design, Jeff Miller, Jewelry Television, jtv, Manufacturing
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