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Boucheron, Sarine Partner on Traceability Report

Jan 25, 2022 9:07 AM   By Rapaport News
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Sarine Technologies and French jeweler Boucheron have created a co-branded diamond report featuring grading information and provenance details.

The unit of luxury group Kering will use the Boucheron Diamond Certificate for a new traceable bridal line called Etoile de Paris, Sarine said Monday.

The document, available in digital form only, presents the stone’s journey from rough to polished, featuring an image of the rough and stating the country of origin. It also displays a scan showing how mapping technology helped the manufacturer plan the final piece.

The viewer can see the diamond’s measurements and 4Cs on an interactive page, and download a PDF version of the certificate, which bases its grades on Sarine’s artificial-intelligence systems. There’s an option to share the report via email, WhatsApp or SMS.

“We believe that sustainability is of the utmost importance and are pleased we can contribute to ensuring that our industry can demonstrate it is upholding much-needed standards,” said Sarine CEO David Block. “We are confident this will further increase the value of natural diamonds.”

Boucheron’s branding is the most prominent throughout the report, with the jeweler’s logo appearing at the top of the certificate. The words “powered by Sarine” appear in smaller print.

Boucheron joins a growing list of mining and retail companies that have signed up to use Sarine’s traceability technology. The segment is still a small part of the Israel-based company’s business, with sales from its wholesale and retail activities contributing just under 6% of total revenues in the first half of 2021. Most of the remainder comes from sales of mapping equipment and services to cutting firms.

In October 2021, Pomellato, another Kering jewelry brand, launched a mobile app enabling customers to trace the origins of the gold and gemstones in a given product.

Image: A Boucheron store in Vilnius, Lithuania. (Shutterstock)
Tags: 4cs, AI, artificial intelligence, boucheron, Boucheron Diamond Certificate, David Block, Etoile de Paris, grading, kering, origins, Pomellato, provenance, Rapaport News, Sarine, traceability
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