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IGI Launches Radio Ad Campaign
Aug 30, 2016 1:49 AM
By Rapaport News
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RAPAPORT... The
International Gemological Institute (IGI) will target millennials in a series
of radio commercials on the importance of reliable diamond reports.
The
advertisements will feature in five radio spots in select markets from
September 6 to the end of the year on iHeartMedia, which reaches over 245
million listeners per month.
The
commercials emphasize the need for independently authenticated stones, which
provide “assurance they are truly getting what they are paying for – which is
top-of-mind for cost-conscious millennials,” the IGI said. The advertisements
will also offer advice on jewelry care and information on birthstones.
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Tags:
advertising, consumer awareness, diamond grading, diamond reports, IGI, iHeartMedia, International Gemological Institute, marketing, Millennials, radio, Rapaport News
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