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Cyber Monday Smashes Online-Sales Record
Nov 27, 2018 7:19 AM
By Rapaport News
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RAPAPORT... E-commerce sales jumped 20% year on year to
$7.9 billion on Cyber Monday, making it the largest US online shopping day of all time, according
to projections from Adobe Analytics.
The prior Saturday and Sunday also set a record for the
biggest online shopping weekend in the US, raking in a combined $6.4 billion,
the research group said Monday. Thanksgiving Day online sales grew 28% to $3.7
billion, while those on Black Friday surged 24% to $6.2 billion.
E-commerce proceeds are up 20% to $58.5 billion for the
entire period from November 1 to 26, Adobe added.
For the first time, more than half of Cyber Monday buyers
shopped on mobile devices, with 44% using smartphones to make purchases, while
8% bought via tablets. Adobe also reported a record 50% increase in the number
of customers buying online and collecting their products in a store.
“Sales coming from smartphones hit an all-time high of $2
billion [on Cyber Monday],” said John Copeland, head of marketing and customer insights at Adobe.
”We [also] saw a significant spike in the ‘buy online, pick up in-store’ trend.”
Research groups have forecast strong increases in total
retail sales over the holiday season. IBM predicted a 5.2% rise in jewelry
purchases, and a 4.8% improvement overall, while the National Retail Federation
expects growth of 4.3% to 4.8% for the period.
Image: Online shopping. (Shutterstock)
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Tags:
Adobe Analytics, cyber monday, ibm, John Copeland, National Retail Federation, Rapaport News
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