Rapaport Magazine
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World Beat

By Nancy Pier Sindt
Eclectic, exotic, elegant…those are just a few of the adjectives that describe the jewelry design, retail operation and lifestyle of Daniel Gibbings, a citizen of the world whose global travels have helped formulate his artistic vision.

Gibbings, born in South Africa, served military duty in Libya, studied jewelry design in Israel, attended college in London and arrived at his present home in Montecito, California, via stops in Maine, Santa Fe and Santa Barbara. His Sycamore Canyon home, as well as his small shop, reflect his international style, with collectibles and artwork from Morocco, Nigeria, Israel, Pakistan, India, Zimbabwe and South Africa.

When he arrived in Montecito from Santa Fe in 2007, Gibbings started making jewelry in a garage studio behind his home. He then opened Daniel Gibbings Jewellery, a combination retail space and jewelry workshop, in a small, freestanding building on Montecito’s Coast Village Road, the local version of Rodeo Drive.

Three and one-half years ago, Setenay Ozdemir-Osman joined the business as company president and co-owner. Originally from Istanbul, Turkey, she spent most of her childhood in Italy, where she first became interested in fashion and jewelry. Shortly after graduating from Oxford University, in England, with a business degree, she came to the U.S., where she held corporate executive positions in the nanotechnology and finance industries before becoming partners with Gibbings.

The store is decorated with tribal art and primitive design, an exotic mélange of styles that form a backdrop for his jewelry, which borrows elements from Roman, Byzantine, Etruscan and African civilizations. Jewelry images include serpents, ancient coins, intaglios and mythic figures, which are enhanced by granulated, carved, hammered, scrolled and woven details (see pendant on page 166). In fact, Gibbings says many of his designs were inspired by visits to the British Museum. He states that one of his priorities is to make his jewelry “look ancient.”

Montecito itself is one of California’s little treasures, attracting a lot of international tourism, the occasional Hollywood personality — Oprah Winfrey and other stars live in the area — as well as a number of well-traveled, affluent and sophisticated locals. In addition to local clientele, it isn’t unusual for the designer to receive a call from someone in Russia who saw the jewelry while on vacation in California.

Cut to Order

The majority of Gibbings’ jewelry designs are colored gemstones, which he travels the world to find. Mozambique tourmaline is a current favorite, as are multicolored sapphires, rubies, spinels, pearls, rose quartz and rubellite. But he also loves diamonds — white as well as a variety of natural colors. Most colorless diamonds are eye clean and H or better in color. “I select and pick the stones from the rough. I don’t want to cut away too much, just enough to create the shape of the stone.” On smaller melee, however, he uses traditional cuts. Gibbings says some of the custom-cut diamonds he uses are cut in Namibia and travel via Belgium to his shop.

Ozdemir-Osman says one of the key elements of Gibbings’ style is having gemstones cut the way he wants, rather than buying stock stones in standard cuts. “Daniel wanted more organic cuts that give him the ability to create his designs,” she says. Rings, pendants and earrings often feature a combination of gemstones in gold, with cabochon and faceted cuts, briolettes and smooth drops.

Gibbings alloys much of his own gold, but if he buys it from an outside source, he gives specific instructions for its color. He favors a “royal honey yellow” color because its richness enhances both diamonds and colored gemstones. All of his gold is 20-karat, which he says has the look of higher-karat gold but all the strength of 18-karat.

Design Speaks

Gibbings says his clients cover a wide swath of ages and lifestyles, from 20-somethings to women in their eighties, but they all share one characteristic: They are confident in their own taste, know what they want and are looking for something unique. He says whatever a client buys and however she wears it, each piece comes to reflect her personal style. “Collectors are my best customers,” the designer says. One of his great satisfactions in the design and sale of jewelry is the ability to get in touch with his clients on a personal level. That’s when “the magic happens,” he says.

Many of his newest clients are young customers becoming engaged. “Diamond engagement rings are always a big part of my business,” he says, “even if it’s a guy purchasing the ring rather than the couple.” His newest designs are organic in shape and utilize various sizes of diamonds. One popular model is a cluster construction that gives the appearance of a much larger diamond. He offers it in 20-karat as well as 18-karat and platinum.

Over the past year, Gibbings has been creating a wholesale line, an extension for a designer whose previous pieces were all one-of-a-kind. The line incorporates his signature 20-karat gold with colored gemstones, but in pieces that can be produced in larger quantities. When he previewed it at the May Couture Show in Las Vegas, he got a strong, favorable response. Still, says the designer, the goal is to grow “in a controlled way” and to offer the collection to a select number of retail outlets that can “communicate the value of the brand.”

Article from the Rapaport Magazine - September 2011. To subscribe click here.

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