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Opinion: An Urgent Call to Invest in Marketing
The diamond industry must significantly increase its marketing spend to ensure the trade’s longevity. This need
Analysis Sep 09, 2019 Shashin Choksi & Siddharth Choksi
Sally Morrison
Sally Morrison to Receive Top GEM Award
Jewelers of America (JA) will honor high-profile diamond marketing consultant Sally Morrison with a lifetime-achievement prize at its
News Jun 04, 2017 Rapaport News
Jean-Marc Lieberherr
DPA Taps Bartle Bogle Hegarty for India Ads
The Diamond Producers Association (DPA) has appointed Bartle Bogle Hegarty as its creative agency in India, as the
News Mar 20, 2017 Joshua Freedman
JeanMarcLieberherr
Bringing Diamonds to a New Generation
The Diamond Producers Association (DPA) has the mammoth task of changing the diamond narrative, according to Jean-Marc
Profiles Mar 14, 2017 Avi Krawitz
Richard Lennox Macy's
Veteran Diamond Marketer Joins Macy’s
Macy’s hired former De Beers and Zales marketer Richard Lennox as the department-store chain’s chief marketing officer,
News Aug 21, 2016 Rapaport News
Botswana Flag
Blinging Down Botswana’s Economy
It’s a long way from New York’s Madison Avenue advertising agencies to Gaborone, but for Botswana a lot
Analysis Sep 17, 2015 Avi Krawitz
Forevermark Stories
Diamond Storytelling
For those thinking that the ‘A Diamond is Forever’ advertising campaign will easily resonate with millennials, think
Analysis Jul 03, 2015 Avi Krawitz
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