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Forevermark
Forevermark Unveils New Bridal Campaign
Cue the sentimental music and emotive narration, Forevermark has launched a marketing campaign for its first
News Jul 11, 2019 Rapaport News
Was Vegas Worth the Gamble
Was Vegas Worth the Gamble?
As rain fell for about five minutes on the typically sunbaked Las Vegas strip on the opening day
News Jun 13, 2019 Avi Krawitz
Podcast
Podcast: Who’s Right – De Beers or the GIA?
Provenance and lab-grown diamonds have dominated the industry’s conversation for some time, but developments in 2019
News May 02, 2019 Rapaport News
Forevermark Nancy Liu thumbnail
Forevermark Appoints New CEO
De Beers jewelry subsidiary Forevermark has promoted chief operating officer Nancy Liu to CEO, as Stephen Lussier steps
News Apr 21, 2019 Rapaport News
De Beers
De Beers Launches Provenance Program
De Beers will allow its sightholders to disclose source information on diamonds they purchase from the company, after
News Apr 01, 2019 Rapaport News
Forevermark Forum
Forevermark Launches Bridal Initiative
Forevermark is debuting a new campaign for the bridal market, De Beers’ first in this category in almost 20 years. The
News Mar 31, 2019 Rapaport News
Time to reengage with bridal
Time for the Trade to Reengage with Bridal
There’s a caveat that Stephen Lussier emphasizes when marketing diamonds to millennials as a symbol of love. The industry needs
News Mar 13, 2019 Avi Krawitz
WJA
WJA Names New Board Members
The Women’s Jewelry Association (WJA) has appointed Jacqueline Cassaway, the vice president of merchandising for Starboard
News Feb 26, 2019 Rapaport News
Forevermark Engagement Ring
Forevermark US Sales Increased in 2018
Sales of Forevermark jewelry rose 8% year on year in the US in 2018, according to the brand’s owner, De Beers. That growth
News Jan 13, 2019 Rapaport News
Sorting at DTC Botswana
De Beers Green-Lights Disclosure-Rule Changes
De Beers has approved plans to allow sightholders to refer to its goods as “DTC diamonds,” a company spokesperson confirmed with
News Jan 08, 2019 Joshua Freedman
Golden Globes
Lady Gaga Sparkles in Tiffany at Golden Globes
Tiffany & Co., Forevermark and Le Vian were among the brands celebrities wore at Sunday’s Golden Globes
News Jan 07, 2019 Rapaport News
De Beers sight box
De Beers Ready to Relax Its Provenance Rules
De Beers is planning to loosen its source-disclosure restrictions for sightholders following requests for increased transparency, Rapaport News
News Dec 13, 2018 Joshua Freedman
Tiffany
Diamond Brands Shun Traditional Holiday Ads
Diamond advertising has well and truly departed from traditional styles, this year’s holiday commercials suggest.
News Dec 05, 2018 Leah Meirovich
JA Marketing Campaign
JA to Launch Consumer Marketing Initiative
Jewelers of America (JA) has unveiled plans for an industry-wide collaborative marketing campaign, aimed at increasing consumer interest
News Oct 10, 2018 Rapaport News
Forevermark Ring replacement 2
Indian Ad Campaigns Target Millennial Women
India’s diamond industry is ramping up its marketing campaigns before the Diwali holiday by appealing to young, independent female
News Sep 26, 2018 Rapaport News
Brexit credit Aha
Brexit Concerns Weigh on UK Jewelers
The weak pound and uncertainty over the UK’s departure from the European Union are making
News Sep 06, 2018 Joshua Freedman
De Beers Collage
Five Features Steering De Beers’ Future
De Beers is strengthening its position in the diamond market without obsessing about production, after having made some
Analysis Aug 23, 2018 Avi Krawitz
Charles Stanley
Forevermark Unveils New Omni-Channel Strategy
De Beers is expanding its presence in stores that carry the Forevermark brand and improving its omni-channel offering
News Jun 01, 2018 Avi Krawitz
Forevermark 150
Forevermark Opens Boutique in India
Forevermark, in collaboration with retailer Indian Gem & Jewellery Creation, has opened a boutique in India that will
News May 29, 2018 Rapaport News
De Beers
Forevermark Unveils New Concept Store in China
Forevermark has launched a concept store in Shanghai tailored to millennial shopping habits, marking its 1,000th branch in China.
News May 23, 2018 Rapaport News
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