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RetailRap March 140
How to Market Across Generations
Many jewelers rely on “tried and true” methods of advertising, blasting consumers with the ideal of a happy couple:
News Mar 08, 2021 Leah Meirovich
Todd Reed colored rough diamond rings from NDC hol
Diamonds in Demand Among Millennials, Gen Z
Diamond jewelry is the most desired tangible luxury product among consumers under the age of 40, second
News Jan 19, 2021 Rapaport News
De Beers couple
Millennials and Gen Z Dominate Diamond Demand
The surge in the size of the millennial and Generation Z age groups has created key opportunities for
News Sep 13, 2018 Rapaport News
De Beers
Forevermark Unveils New Concept Store in China
Forevermark has launched a concept store in Shanghai tailored to millennial shopping habits, marking its 1,000th branch in China.
News May 23, 2018 Rapaport News
Jewelry Prices
New Campaign Highlights Manufacturers
Manufacturing Jewelers & Suppliers of America (MJSA) has launched a social-media marketing drive aimed at increasing millennials’ interest
News Jan 17, 2018 Rapaport News
Cyber Monday
Mobile-Savvy Millennials Drive Cyber Monday Jump
Cyber Monday sales rose to record levels this year, with millennial consumers driving growth through transactions
News Nov 30, 2017 Rapaport News
Millennials
Opinion: Multifaceted Millennials
The future of our industry will depend on our success in enrolling the largest living generation: the millennials.
Analysis Nov 16, 2017 Sally Morrison
Millennial woman laptop online
Millennials Prefer Offline Shopping
More than half of millennials make most of their purchases in physical stores, but young consumers are browsing
News Jun 20, 2017 Rapaport News
JCK Floor
5 Takeaways from Las Vegas
The Las Vegas jewelry show season injected some confidence back into the diamond trade, despite
Analysis Jun 15, 2017 Avi Krawitz
Forevermark De Beers diamond choke necklace
De Beers: Women Self-Purchasing More Diamonds
Millennials are increasingly buying diamond jewelry for themselves, helping drive retail sales in the US to record levels,
News Jun 04, 2017 Rapaport News
JeanMarcLieberherr
Bringing Diamonds to a New Generation
The Diamond Producers Association (DPA) has the mammoth task of changing the diamond narrative, according to Jean-Marc
Profiles Mar 14, 2017 Avi Krawitz
Bruce Cleaver De Beers
Forevermark Holiday Sales Outperform Rest of Trade
Forevermark diamond sales in the U.S. jumped 6.4 percent during the holiday season as product launches and
News Jan 19, 2017 Rapaport News
Rough Diamonds
Bain Warns of Looming Rough Bubble
Strong growth in rough diamond sales this year may lead to a repeat of last year’s damaging inventory pile-up
News Dec 06, 2016 Rapaport News
Nancy Wong - Luk Fook
Luk Fook Adapts Strategy to Restore Growth
Luk Fook, like many of its peers in the region, continues to report double-digit sales declines as it navigates China's
Profiles Nov 24, 2016 Avi Krawitz
Kent Wong
Bringing Personalized Jewelry to the Mass Market
Chow Tai Fook continues to endure declining sales as a slowdown in China, especially in Hong Kong, shows little sign
Profiles Nov 10, 2016 Avi Krawitz
Bruce Cleaver De Beers
De Beers Maintains Caution for Next Year
De Beers has kept a cautious outlook for the coming year after its Diamond Insight Report signaled
News Sep 15, 2016 Rapaport News
JeanMarcLieberherr
CIBJO Panel to Discuss Marketing to Millennials
The World Jewellery Confederation (CIBJO) and Fiera di Vicenza will hold a seminar on marketing to millennials at the VICENZAORO
News Aug 31, 2016 Rapaport News
IGI Lab
IGI Launches Radio Ad Campaign
The International Gemological Institute (IGI) will target millennials in a series of radio commercials on the importance of reliable diamond
News Aug 30, 2016 Rapaport News
vow wow 2
Millennials’ Desire for Diamond Gifts Still Strong: DPA Survey
Millennials are almost twice as likely as non-millennials to have bought diamond jewelry as a holiday gift, according to a survey carried
News Dec 25, 2015 Rapaport News
Groupon
Groupon to Offer Steepest Jewelry Discounts on Black Friday: WalletHub
Groupon will offer the steepest discounts on jewelry products out of 30 major U.S. retailers on Black Friday, according
News Nov 19, 2015 Rapaport News
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