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DPA NDC Only Natural Diamonds
DPA Relaunches as the Natural Diamond Council
The Diamond Producers Association (DPA) has unveiled a new name and strategy it hopes will resonate with
News Jun 01, 2020 Rapaport News
Polished diamonds in hand
DPA to Rebrand, Abandon ‘Real Is Rare’
The Diamond Producers Association (DPA) has revealed plans for a radical overhaul that will see it change
News May 19, 2020 Joshua Freedman
Matt Perosi
Diversity: A Business Opportunity
Having a workforce that is more diverse not only makes good business sense, it makes good economic sense.
News Oct 15, 2019 Deborah Yonick
DPA Diamond Journey
DPA Launches ‘Diamond Journey’ Campaign
The Diamond Producers Association (DPA) has unveiled a multimedia campaign tracing the entire story of a diamond from
News Oct 10, 2019 Rapaport News
DPA India
DPA Targets New Indian Parents
The Diamond Producers Association (DPA) will launch a campaign in India encouraging new parents to celebrate the birth
News May 05, 2019 Rapaport News
Diamond jewelry
DPA to Amplify Female Self-Purchasing Message
The Diamond Producers Association (DPA) is planning a campaign focused on boosting demand among female self-purchasers. “We’ve started
News Jun 05, 2018 Avi Krawitz
Hong Kong March 2018 show
DPA Eyes Chinese Millennial Market
The Diamond Producers Association (DPA) unveiled its China marketing program at the recent Hong Kong International
News Mar 05, 2018 Rapaport News
Real is a Diamond image Nov 2017
New Diamond Ads Refocus on Love Moments
The Diamond Producers Association (DPA) has shifted to shorter video advertisements for the holiday season as it aims
News Nov 20, 2017 Rapaport News
Millennials
Opinion: Multifaceted Millennials
The future of our industry will depend on our success in enrolling the largest living generation: the millennials.
Analysis Nov 16, 2017 Sally Morrison
Lining up for IIJS India show July 2017
GJEPC Calls for DPA Budget Hike to $100M
The Diamond Producers Association (DPA) needs to boost its international marketing budget sharply next year, Praveenshankar
News Jul 27, 2017 David Brough
DPA print ad
New DPA Ads Feature Intimate Moments
Images of couples sharing tender moments will grace the Diamond Producers Association (DPA)’s new range of still
News Jun 07, 2017 Rapaport News
DPA
DPA Hikes Annual Budget to $57M
The Diamond Producers Association (DPA) has increased its budget more than fourfold, enabling the marketing
News Jun 05, 2017 Rapaport News
Sally Morrison
Sally Morrison to Receive Top GEM Award
Jewelers of America (JA) will honor high-profile diamond marketing consultant Sally Morrison with a lifetime-achievement prize at its
News Jun 04, 2017 Rapaport News
Jean-Marc Lieberherr
DPA Taps Bartle Bogle Hegarty for India Ads
The Diamond Producers Association (DPA) has appointed Bartle Bogle Hegarty as its creative agency in India, as the
News Mar 20, 2017 Joshua Freedman
JeanMarcLieberherr
Bringing Diamonds to a New Generation
The Diamond Producers Association (DPA) has the mammoth task of changing the diamond narrative, according to Jean-Marc
Profiles Mar 14, 2017 Avi Krawitz
Gareth Mostyn
De Beers Foresees Pleasingly Normal 2017
De Beers offered few surprises in its 2016 earnings, which were published on Tuesday and reflected what chief
Profiles Feb 23, 2017 Avi Krawitz
RealIsRare - Runaways
Diamonds to Share Oscar-Night Limelight
Amid the glitz and glamor of the Oscar red carpet, diamonds will also grace our screens
News Feb 16, 2017 Avi Krawitz
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