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DPA to Raise Annual Budget 150
DPA Annual Budget Rises to $70M
Funds available for the Diamond Producers Association (DPA) to spend on generic marketing will jump to $70 million
News Jan 24, 2018 Joshua Freedman
Alrosa hockey ad
Alrosa Makes Rare Foray into Generic Marketing
Alrosa is attempting to engineer a Russian culture of buying engagement rings, after launching an advertising campaign promoting diamonds as an emotional
News Dec 20, 2017 Joshua Freedman
tiffany Janelle Monáe campaign
Tiffany Unveils First Ads Under New Design Boss
Six people from diverse creative fields will feature in Tiffany & Co.’s 2017 fall advertising campaign
News Jul 30, 2017 Rapaport News
Cartier video commercial The Proposal June 2017
Cartier Releases New ‘The Proposal’ Films
Cartier has followed up on its acclaimed “The Proposal” commercials by publishing two new videos on social media this
News Jun 21, 2017 Rapaport News
DPA print ad
New DPA Ads Feature Intimate Moments
Images of couples sharing tender moments will grace the Diamond Producers Association (DPA)’s new range of still
News Jun 07, 2017 Rapaport News
DPA
DPA Hikes Annual Budget to $57M
The Diamond Producers Association (DPA) has increased its budget more than fourfold, enabling the marketing
News Jun 05, 2017 Rapaport News
Lady Gaga Tiffany Super Bowl advertisement
Lady Gaga to Star in Tiffany’s First Super Bowl Ad
Tiffany & Co. said Lady Gaga will appear in its debut Super Bowl commercial on Sunday. The
News Feb 05, 2017 Rapaport News
Tiffany holiday ad 2016
Holiday Ads Give Contrasting Messages
Forevermark, Tiffany & Co and Kay Jewelers have all released video commercials ahead of the holiday season,
News Nov 13, 2016 Rapaport News
DPA video
DPA Campaign Focuses on Imperfect Relationships
The Diamond Producers Association (DPA) launched an advertising campaign that breaks with tradition by featuring imperfect relationships
News Oct 09, 2016 Rapaport News
JeanMarcLieberherr
CIBJO Panel to Discuss Marketing to Millennials
The World Jewellery Confederation (CIBJO) and Fiera di Vicenza will hold a seminar on marketing to millennials at the VICENZAORO
News Aug 31, 2016 Rapaport News
IGI Lab
IGI Launches Radio Ad Campaign
The International Gemological Institute (IGI) will target millennials in a series of radio commercials on the importance of reliable diamond
News Aug 30, 2016 Rapaport News
Keira Knightley
Keira Knightley Named New Face of Chanel Jewelry
Keira Knightley will front Chanel’s fine jewelry line in the British actress’s latest advertising role for
News Jun 23, 2016 Rapaport News
tiffany small
Tiffany Scoops Ex-Vogue Creative Director to Steer Ad Campaign
Tiffany & Co. unveiled a collaboration with the former model and creative director of American Vogue magazine,
News May 03, 2016 Rapaport News
igi logo
IGI North America Airs TV Ads to Boost Consumer Confidence
International Gemological Institute (IGI) North America launched a national advertising campaign on U.S. cable television to increase consumer
News Mar 15, 2016 Rapaport News
tiffany small
Tiffany Highlights Artisans in Ad Campaign for 130 Years of Iconic Ring
Tiffany & Co. is focusing on the artisans behind its classic diamond engagement ring in a year-long advertising campaign
News Jan 19, 2016 Rapaport News
AGS
American Gem Society to Run Adverts Targeting Younger Customers
The American Gem Society (AGS) announced plans to launch a campaign in the U.S. to raise customer awareness about
News Jan 13, 2016 Rapaport News
Gwyneth Paltrow TOUS
Jewelry Brand TOUS Picks Gwyneth Paltrow for Ad Campaign
Spain-headquartered jewelry brand TOUS has signed up Oscar-winning actress Gwyneth Paltrow as the star of its upcoming global
News Dec 16, 2015 Rapaport News
Cartier holiday commercial
Update: Cartier, Forevermark, Tiffany Holiday Videos Lure Millions of Viewers
Holiday-season commercials by Cartier, Forevermark US and Tiffany & Co. have received widespread attention on the internet, picking
News Dec 02, 2015 Rapaport News
Graff Ads
Graff Fall Advertising Features Jewels In Natural Elements Theme
Jeweler Graff’s autumn advertising campaign presents some of its finest diamonds in four images themed around the
News Sep 08, 2015 Rapaport News
facebook phone
Retailers Cite Facebook as a Top Customer Acquisition Marketing Tool
Social media, particularly Facebook, has grown more important to U.S. retailers for engaging with and attracting
News Jul 21, 2015 Jeff Miller
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