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Enter the JCK 2011 Platinum Innovation Contest

Mar 3, 2011 11:30 AM   By Denise Romano
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RAPAPORT... Platinum Guild International (PGI-USA) along with JCK Las Vegas is accepting entries for the second annual JCK 2011 Platinum Innovation Awards, which will be held at JCK Las Vegas at Mandalay Bay, June 3 to June 6. After a successful debut in 2010, this year will also focus on innovative platinum design in both bridal and fashion jewelry. The deadline to enter is April 6.  For complete details visit

Top U.S. retailers selected the contest categories based upon what products they would like to see in their stores. This year, they include: Vintage-inspired platinum engagement rings, modern platinum engagement rings, entry platinum engagement rings (semi-mounts under $2,500 retail), platinum wedding bands, platinum earrings and platinum fashion rings.

Huw Daniel, president of PGI-USA, stated, ''We’re thrilled to bring the Platinum Innovation Awards back to JCK Las Vegas. The overwhelming response and passion from last year’s participants has inspired some exciting evolutions to this year’s competition. We are eager to see the ingenuity continue, and look forward to helping our industry partners build their platinum sales through innovative design.''

Entrants within each category will become “nominees” into this year’s competition, and will have their design professionally photographed and featured on PGI-USA’s consumer website, as their entries are judged, by top editors and retailers attending JCK Las Vegas. Winners in each of the five categories will be announced on June 5 and will receive a prize package valued at $50,000, including:
  • Official JCK 2011 Platinum Innovation Awards trophy
  • Inclusion in the design gallery of PGI’s consumer website,
  • Winning pieces featured in PGI’s national advertising campaign
  •  Custom-designed store window display, featuring the winning platinum design, at a store of the winner’s choosing
  •  Professional photography of the winning product
  •  Inclusion in all post-contest press outreach
  •  Inclusion in a congratulatory ad in a jewelry trade publication
  • A customized poster featuring the winning product and denoting it as an award winner
  • Inclusion in PGI’s national publicity campaigns to trade and consumer media
  •  Customized in-store signage package for up to 100 of the winner’s top retail customers
  •  PGI will conduct an in-store, facilitated sales training session at a store of the winner’s choosing
  • Professionally produced ad slick for placement in local/regional media
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Tags: Denise Romano, JCK Las Vegas, Platinum Guild, platinum jewelry
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