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United Brands Preps NBA Diamond Jewelry Market

Mar 15, 2011 4:23 PM   By Jeff Miller
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RAPAPORT... United Brands' creative team was  appointed to provide professional marketing services for Gameplan Concepts to promote the NBA Diamond Jewelry™ brand.  United Brands will handle the marketing initiatives and work on connecting audiences, fans and collectors with member jewelry retailers in each NBA team location.

"Our management team will cover all 30 National Basketball Association (NBA) team markets, reaching the expanding audiences nationwide, to help support a network of authorized NBA Diamond Jewelry retailers," said Lyle M. Rose, president of United Brands Worldwide. 

Marketing agents will focus on leveraging Internet social media and public relations activities to build awareness of the NBA Diamond Jewelry brand across Facebook, Twitter, television and  print media.  Rose stated that the efforts  will drive consumers to United Brands retail partners.

“United Brands is pleased to market this exciting project by Gameplan.  We look forward to utilizing and growing our professional team of agents and affiliates, with the experience and expertise in management and brand development, to deliver exceptional results for our clients,” added Rose.

NBA team markets include the Atlanta Hawks, Boston Celtics, Charlotte Bobcats, Chicago Bulls, Cleveland Cavaliers, Dallas Mavericks, Denver Nuggets, Detroit Pistons, Golden State Warriors, Houston Rockets, Indiana Pacers, Los Angeles Clippers, Los Angeles Lakers, Memphis Grizzlies, Miami Heat, Milwaukee Bucks, Minnesota Timberwolves, New Jersey Nets, New Orleans Hornets, New York Knicks, Oklahoma City Thunder, Orlando Magic, Philadelphia 76ers, Phoenix Suns, Portland Trailblazers, Sacramento Kings, San Antonio Spurs, Toronto Raptors, Utah Jazz and the Washington Wizards.

Tags: basketball, diamond, Jeff Miller, Jewelry, nba, teams, united brands
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