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Zale Brands in Canada Join the Air Miles Loyalty Program

Full Participation Begins in August

Apr 28, 2011 9:40 AM   By Jeff Miller
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RAPAPORT... Zale’s brands in Canada, which include Peoples Jewellers and Mappins Jewellers, will become exclusive sponsors of fine jewelry on the Canadian AIR MILES® Reward Program. Zale operates approximately 150 Peoples and 65 Mappins retail establishments in Canada.

The AIR MILES Reward Program is Canada’s major coalition loyalty program, representing nearly two-thirds of resident households actively collecting reward miles. AIR MILES collectors earn reward miles that can be used at more than 100 leading brand-name sponsors in Canada.

Peoples Jewellers and Mappins Jewellers will begin issuing reward miles in Ontario by the middle of May and will roll-out its participation in the coalition loyalty program throughout Canada in August of 2011.

“Signing Zale and its well-recognized Canadian brands as a sponsor in our coalition loyalty program represents a significant advance in our effort to grow our presence in Canada’s specialty retail sector,” said Bryan Pearson, president of LoyaltyOne. “As fine jewelry retailers in high-traffic shopping locations, these iconic brands’ issuance of reward miles will appeal to the coalition’s collector base, expand sponsor cross-promotion and issuance potential, and create favorable business development opportunities in the specialty retail and shopping mall sectors.”

Theo Killion, chief executive officer of Zale Corporation, stated, “As the exclusive specialty jeweler offering AIR MILES reward miles, our guests have another compelling reason to choose Peoples and Mappins for their jewelry purchases. Today’s announcement demonstrates our ongoing commitment to grow our business by offering our guests great value by differentiating ourselves from our competitors.”

Tags: air miles, Canada, Jeff Miller, mappins, peoples, reward, Zale
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