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Sears Announces the Zeghani by Simon Collection

Jewelry Line Features Gemstones

May 4, 2011 2:18 PM   By Jeff Miller
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RAPAPORT... Sears announced today that it was carrying the  Zeghani by Simon  jewelry collection both in stores and online. The  designer, Zaven Ghanimian,  maintains a commitment to making jewelry affordable while incorporating large-carat-weight genuine gemstones crafted in ornate silver settings.  Each piece is handmade.

Ghanimian is the son of  Simon G. and was trained at his father's jewelry business before designing his solo collection. The Zeghani by Simon collection incorporates a stunning use of color and the metal is modern, sophisticated and European-inspired, but the line doesn't use natural diamonds.  The range includes cocktail rings, earrings and pendant necklaces and bracelets.

"The Zeghani by Simon Collection invites all women to embrace the magic of designer jewelry through an accessible line," said Megan Featherston, president of fine jewelry at Sears Holdings. "The launch of the collection is a breathtaking addition to the jewelry portfolio at Sears, designed to offer opulence and elevated fashion at delightfully affordable prices. Ghanimian's devotion to high quality and his superb artistic vision provide extraordinary value for our customers. The Zeghani by Simon Collection is an exciting new venture that builds on the promise we have made to our customers, creating both a shopping destination and an offering of affordable luxury at Sears."

Ghanimian said,  "We often link a special memory to a moment that we cherish, and jewelry is the perfect way to preserve that feeling. I believe that jewelry should be timeless, like love. Each piece in my collection is designed and created with love and passion, and that comes through in the look and feel of the entire array. But I also recognize that shoppers should be able to afford timeless pieces, so affordability is a pledge I make to myself and my customers."


Tags: collection, gemstone, Jeff Miller, Jewelry, sears, simon
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