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Ritz Jewelers Promotes its Services with a Facebook Page

May 25, 2011 5:25 PM   By Ricci Dipshan
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RAPAPORT... San Francisco-based Ritz Jewelers, a custom jewelry manufacturer founded in 1986, recently launched a Facebook page to keep its customers informed of product updates and new custom pieces. 

The strategy behind this new Facebook profile is expected to increase exposure to the brand and help stay in close contact with their client base of more than 12,000 customers. Ritz Jewelers plans to share new product launches and services such as their new online design tools and to feature special designs created for clients, including celebrities. The Facebook page will feature tips on buying jewelry, before and after images of repurposed jewelry, and fine jewelry trend alerts.

“I can tell by the look and disposition of the client how to design their jewelry, just like a courtroom sketch artist can capture the emotions of the trial they are witnessing,” said Khoren Ekmekjian, co-founder of Ritz Jewelers. “Many people know what they want, but they don’t know how to describe it—so I take the time to help them.”
Tags: facebook, Khoren Ekmekjian, Ricci Dipshan, Ritz Jewelers
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