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Diamond News Broadcast

PhotoScribe Demonstrates Diamond Girdle Viewer, Social Media Jewelry

Jun 29, 2011 7:30 PM   By Rapaport News
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Christie's will host   public exhibitions and special events leading up to the sale of the collection of the late Elizabeth Taylor. Highlights from Elizabeth Taylor's expansive jewelry collection will be shown  in September 2011 and includes stops in Moscow, London, Los Angeles, Dubai, Geneva, Paris, and Hong Kong.  The tour will culminate in New York in early December with a special  exhibition of Elizabeth Taylor's jewelry, fashion, accessories, decorative arts and memorabilia, followed by an auction. Christie's New York will devote its entire Rockefeller Center gallery space to the public exhibition and sales.

PhotoScribe Technologies developed a new tool to help consumers view a diamond’s data at the retail counter. This new viewer, the Girdle Inscription Viewer,   includes an LCD  screen that eliminates the need for shoppers to struggle with an eyepiece. The viewer, which can operate plugged in—or via a battery alone—will be an increasingly important addition to jewelers’ countertop tools. The Girdle Inscription Viewer sells for $930. 

Secondly,  PhotoScribe has produced what it calls social media jewelry that incorporates a barcode on the pieces which then can allow the purchaser to share details electronically.  The jewelry barcode is scanned with a smartphone camera and instantly, they are directed to Facebook or YouTube, or any other URL and the information can be changed to suit any need. These stainless steel pieces were created to help jewelers attract the Gen Y customer with something new and hip, in effort to build a longterm client relationship. 

Tags: diamond, jewelers, Jewelry, media, PhotoScribe, Rapaport News, retailers, social, viewer
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