Advanced Search Leverages Oracle Commerce Solution

Retailer Uses ATG Web Platform for 'The Vault'

Jul 1, 2011 4:14 PM   By Jeff Miller
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RAPAPORT... Software behemoth Oracle announced that is using the Oracle ATG Web Commerce platform to personalize offers and launch a members-only shopping club called "The Vault."

Initially, implemented the ATG Web Commerce platform  more than 18 months ago as part of a solution to better manage product catalogs, improve the shopping experience and establish a more robust ecommerce engine. In June, leveraged ATG Web Commerce to launch "The Vault.'' The  new website  caters to loyal customers and provides access to select products, pricing, customized offers and a wider selection of items.

Andy Stevenson of, who was the lead developer on The Vault,   said,  "We're introducing a personalization layer that transforms the shopping experience.  The Vault represents to us the first level of many ways we can better serve our shoppers through personalization."

This month, the development team plans to redesign the website's shopping cart and checkout process.

"ATG has been a strong platform for managing our site and product catalog and we are thrilled to take its capabilities --and the offers and services we offer our customers-- to the next level," said Joel Katz, Ashford's chief operating officer.

Mike Webster, general manager of Oracle's retail division, said, ''They are using insight into preferences to refine products and content for each customer, thereby providing a better overall customer experience."

Tags: ashford, ecommerce, Jeff Miller, oracle, software, solutions
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