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Charles & Colvard Launches its Moissanite Ecommerce Channel

Aug 30, 2011 3:12 PM   By Jeff Miller
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RAPAPORT... Moissanite creator Charles & Colvard Ltd. launched its e-commerce channel,  Moissanite.com,  where shoppers may now  purchase loose stones, rings, pendants, bracelets and earrings.  Moissanite.com is using a commerce software platform from Magento Inc., and offers consumer information on how silicon carbide crystals are grown, faceted and polished.

Randy N. McCullough, the chief executive of Charles & Colvard, said, "Once we are fully satisfied with the look and feel of the site, along with the ability of the merchandise selection to properly present the vast array of moissanite jewelry available on the market, we plan to launch comprehensive marketing and social media campaigns designed to build consumer traffic and increase business for all wholesalers and retailers selling moissanite through a variety of channels."

Craig T. Laing, the company's vice president of e-commerce and marketing, said that this first phase of moissanite.com was critical first component of the company's long-term  digital marketing strategy.   "Today's consumers expect manufacturers of branded products to provide direct access to information, support, and purchasing options. We believe that Moissanite.com is uniquely positioned to offer one-of-a-kind jewelry configurations and exclusive designer lines to the consumer.

''By leveraging our current customers' passion for moissanite through social media marketing programs and creating synergies among all of our digital properties, we plan to engage new consumers and raise overall moissanite awareness in a manner that we expect will increase this unique jewel's share of the $120 billion global jewelry market," Laing concluded.

 

Tags: charles, colvard, Jeff Miller, moissanite, website
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